United By Blue

Organic clothing and accessories

Philadelphia, Pennsylvania

United States


About United By Blue

We have always been passionate about the ocean and the waterways that lead us there. United By Blue was founded in 2010, driven by the idea of associating the sale of each product with a concrete environmental action. For every product sold, United By Blue removes one pound of trash from oceans and waterways through company organized and hosted cleanups.

An outdoor apparel brand located in Philadelphia is something you don't often hear, but we're happy to start changing that mindset. We're inspired by the go-getters, the landscape around the waters we clean, and a really good cup of pour over coffee. We are endlessly putting in that extra effort to make sure our apparel and accessories are not only made responsibly, but also durable for that next great adventure.

We became a B Corp because we have one hand in the apparel industry and the other hand in waste management--and both hands are making a difference!


The Change We Seek®

United By Blue believes that every living creature is united by the blue of our world's oceans and waterways and we all have the responsibility to protect them.

United By Blue believes that as a for-profit business they have the power to help heal our oceans. By associating each product sold with the removal of one pound of trash from waterways, they unite their beliefs with their business. They do not write checks. They do not accept donations. They fulfill their pledge through company-organized and hosted cleanups.

They do this because they believe that for-profit business has just as much a stake in the future of our environment as every citizen and consumer. More significantly, they believe that business has an opportunity to affect real and meaningful change. By associating a concrete environmental action with every business transaction, United By Blue is able to have a measurable impact on this important issue. They accomplish their mission by continuously organizing and hosting ocean and waterway cleanups across the country, bringing together thousands of volunteers to help them pick up things like plastic bottles, tires, cans, appliances, and everything else that makes its way into the aquatic world. So far, they have hosted 127 cleanups and removed over 242,929  pounds of trash from rivers, streams, creeks, and beaches across 21 US states.

The precedent has always been that monetarily successful businesses and environmentally friendly practices could not co-exist. United By Blue believes that this way of thinking is coming to an end. Join us in the #bluemovement.

What makes us a better company?

B Impact Report

Certified since: 

August 2011

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Governance: Majority of ownership located in the same community as workforce

Workers: Pays all workers a living wage; Covers >80% individual and family health insurance premiums

Community: Donates >10% profits to charity; Organizes waterway cleanups with local communities; Offers employees >20 hours paid time off for community service

Environment: In top 10% of industry for environmental sustainable products; Removes one pound of trash from oceans and waterways for every product sold; Holds suppliers to specific enviromental standards; >75% office materials are made from recycled content