Good.Must.Grow. LLC

Socially Responsible Marketing

Spring Hill, Tennessee

United States

About Good.Must.Grow

At Good.Must.Grow. they are helping create a world where there’s no business like good business. That’s why Good.Must.Grow is obsessed with helping good companies grow. They provide strategic marketing support for socially responsible businesses, nonprofit causes and organizations that are focused on health + wellness.

We were born to be a B Corp. This community of leaders will redefine how business is done, and we want to be a part of that story. By certifying as a B Corp, we are making a public commitment to a higher calling. We wouldn’t have it any other way.

They start by helping their clients develop a sound marketing strategy. From there, Good.Must.Grow. designs a solution that works for them. And then, they make sure it works.

Good.Must.Grow.'s areas of expertise include: marketing strategy, public relations, social media, brand management, graphic design, website design and development, email marketing, inbound marketing, sales support, lead generation, video production, market research and wellness engagement.

They bill for their services just like most agencies do. But they're not like most agencies. When Good.Must.Grow. generates after-tax profits from their work, they reinvest in worthy causes. Through their GmG Fund, they also raise money from outside donors for nonprofits that need strategic marketing help. Good.Must.Grow.'s central focus is creating accessible and affordable marketing so that good companies and causes can more effectively compete, and grow.

The Change We Seek™

Good.Must.Grow wants to be part of a movement that drives societal change by sparking increased charitable giving and community involvement as well as unprecedented levels of corporate social responsibility. They want their clients to be case studies, proving that having a conscience is good for business. The good revolution is in full swing. They are adding fuel to that fire.

What makes us a better company?

B Impact Report

Certified since: 

January 2013

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Community: Gives preference to local/sustainable suppliers; Has written policy to prefer women- or minority-owned suppliers; Operates the GmG Fund to reinvest after-tax profits and donations in charitable causes

Environment: Has composting as well as office-wide recycling program for paper, plastic, cardboard, glass & metal; Uses >5% renewable energy at corporate facilities


Social Media

• Blog Go»

• Twitter Go»

• Founder Heath Shackleford's LinkedIn Go»