Housewares and Personal Care

Waltham, Massachusetts

United States

About Preserve


Preserve is the leading sustainable consumer goods company and producer of stylish 100% recycled household products. Preserve turns yogurt cups into toothbrushes and take-out containers into tableware. Through innovations in recycled materials and sustainable design, Preserve has been creating more resourceful ways to make everyday products for the kitchen, table, and bathroom since 1996. The company is powered by the recycling efforts of individuals and companies via its Preserve Gimme 5 program. This program accepts #5 plastics, 98% of which are not normally recycled—such as yogurt cups and other common household containers— transforming them into new Preserve products. All recycling and manufacturing is done in the USA. All of Preserve products are BPA free and made out of 100% recycled materials. In addition to the flagship toothbrush, Preserve also makes Preserve Kitchen and Food Storage products, Preserve Tableware, Preserve Razor, and Preserve Jr. toothbrushes.

From the beginning, we have made our products from 100% recycled plastics to make them less impactful on the earth. We also take responsibility for our products’ end of life by creating take back systems so that they can be recycled. Underlying everything we do, we’ve sought to pioneer a new way of doing business that empowers consumers and inspires them to expect more of the products they buy and companies that make them. Becoming a Certified B Corporation reaffirms our commitment to sustainable business practices and will accelerate our ability to lead the change we seek.


The Change We Seek®

Preserve seeks to catalyze change in how society uses earth's resources. By designing products and closed-loop recycling systems, Preserve aims to influence behavior to support a shift towards a more sustainable society. Here are a few examples of this change in motion:

• Preserve creates products with a smaller footprint on the earth. To accomplish this, Preserve uses sustainable design strategies, like sourcing recycled materials and designing for recyclability. The company also uses tools such as Life Cycle Assessment to assess the environmental impacts of products and services.

• Not only does Preserve make toothbrushes from yogurt cups, it also provides a way for consumers to give their toothbrush another life. Its innovative toothbrush package doubles as a return recycling mailer so that the materials can be remade into something new. Not only does Preserve take responsibility for the products at end of life, the company empowers consumers to make a difference.

• Preserve also partners with like-minded companies to solve problems and scale solutions. The Preserve Gimme 5 Program brings together leading brands including Stonyfield Farm, Tom’s of Maine, Seventh Generation and Brita and committed retailers including Whole Foods Market and natural food coops, to offer a retail-based recycling program for #5 plastics. With this program, Preserve is increasing the levels of #5 plastic recycling in the USA and seeks to spur more expansive municipal recycling and inspire greater use of recycled materials into new products.



What makes us a better company?

B Impact Report

Certified since: 

October 2011

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Community: Gimme 5 program places bins in communities to collect #5 plastics, a rarely recycled plastic, which they reuse in their products; Employees given paid time off for community service; 62% of cost of goods sold spent on local suppliers; >40% of management from underrepresented populations

Environment: Products made from 100% recycled plastics and 100% post-consumer paper; All plastic products are recyclable; Provides postage-paid labels and mailers with toothbrushes to return to company for recycling

Consumers: Products are BPA free and made in the USA

2014 Best for the World Environment



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