B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reservedAbout SelflessTee
SelflessTee raises money and awareness with cause inspired apparel. It partners with non-profit organizations and creates a timeless tee shirt design, inspired by that organization and hosts a time sensitive campaign on SelflessTee.com generating money and awareness for each non-profit partner.
We became a B Corp because we believe in the model of social enterprises, business who’s social impact is derived by how much profit they’re making. Advancing the social missions of companies while quantifying their financial success will continue to push the entrepreneurial movement to investors and eventually, create mindful and conscious consumerism. We’re proud to be a part of a larger cohort that bands social enterprises to change the way the world thinks of business.
SelflessTee started as a project, where founder Danny Bocanegra raised $14,000 on his college campus through the sale of cause inspired tee shirts. With the funds raised, he traveled to remote villages in Kenya, Africa to donate 1,000 mosquito nets in order to prevent the spread of malaria. This not for profit project inspired the idea for a sustainable model that now allows the everyday purchases of people to have real meaning and impact; SelflessTee.

The Change We Seek®
SelflessTee seeks to change the notion that conscious consumerism is difficult, we make it easy with every item we sell having a direct impact. Along with that, we believe that every non profit deserves quality cause inspired apparel, no longer restricted by resources, current and new supporters will be able to wear their causes proudly.

SelflessTee
- Industry: Online Marketplace
- Product/Services: Apparel
- Location: San Francisco, CA
- Ownership: Private
- http://www.SelflessTee.com
Summary:
Certified: December 2011| Points Earned | % Points Available | |
|---|---|---|
| Governance » | 16.4 | 77% |
| Workers » | 0 | 0% |
| Community » | 72.9 | 63.4% |
| Environment » | 5 | 20% |
| Composite B Score | 94.3 |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence



