B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reservedAbout SET Boutique
SET Boutique stands for Support Ethical Trade. They are a fair trade, eco-friendly e-commerce website specializing in clothing, jewelry, bags, and home goods. They scour the globe for high quality, hand crafted products that have dynamic stories behind them. Their sourcing strategy is transparent and their customers have the benefit of learning about each product's producer and materials.
We became a B Corp because we champion sustainable business, and we view sustainability from many perspectives. Relationships with suppliers should be mutually beneficial with long term goals. The environment of both the company and the supplier should be protected in order to support long term health and growth for their communities. The B Corp assessment takes all these aspects into account and is aligned with SET Boutique's core values.
SET Boutique was founded by Lindsay Sullivan who wanted to use her experience in retail production for good by applying it towards fair trade practices. This goal was shaped by her time volunteering with SAGE (Standing Against Global Exploitation) in San Francisco where she learned about human trafficking and sexual exploitation. You will find awareness content throughout the website that educates consumers about how exploitation affects all genders, races, and ages in every country. SET Boutique's purpose is to promote alternative shopping options that will end modern day slavery and exploitation.

The Change We Seek®
SET Boutique aims to redefine guilt-free shopping through the below actions:
1) Excite customers with fashion that tells a story. Every item is made by someone who was paid fairly and whose life has benefited from your purchase.
2) Protect our environment in innovative ways; such as using natural and sustainable materials, or re-using non-recyclable waste.
3) Giving Back: SET Boutique donates to like-minded organizations and invites the customer to choose the organization during check out.
SET Boutique
- Industry: Apparel & Footwear
- Product/Services: Clothing, scarves, bags, jewelry, home goods
- Location: San Francisco, CA
- Ownership: Private
- http://www.SETboutique.com
Summary:
Certified: April 2011| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 9 | 60% |
| Employees » | 0 | 0% |
| Consumers » | 19.3 | 35% |
| Community » | 92.3 | 77% |
| Environment » | 5.9 | 30% |
| Composite B Score | 126.5 |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
From B Impact AssessmentCommunity: >50% of profits donated to charity, 100% of supply chain is certified by a third party and verified by the company for addressing underserved populations



