Social Good Consulting

About Social Good Consulting

For the millions of small business owners who keep our world economies alive and growing, Social Good Consulting provides strategic business consulting, marketing planning and implementation tools specifically designed to create sustainable, profitable and socially beneficial enterprise models. Unlike large corporations that can afford to pay for high cost advertising campaigns and business consultants, small businesses join Social Good Consulting in order to network and collaborate with others who share similar target markets. In this way, they can share the cost of marketing and leverage dollars they do have. And unlike large PR and Ad agencies, Social Good Consulting provides high-quality consulting that looks at the business as a whole -- including operations -- before making any recommendations for marketing or strategic business moves so that each small business is able to build an enterprise of success built on the triple bottom line of People, Planet, and Profit.

We decided to pursue Certified B Corporation status because it fits squarely with who we are and aspire to be. We place the highest value on the interests of our clients, our employees, the communities in which we work and live, and the environment.

They specialize in reaching the socially consciously target market (LOHAS - Lifestyles of Health and Sustainability) and in developing business and marketing plans that help you raise awareness, reach your target audience and impel your prospects to ACT. They employ a full range of methodologies including the more traditional strategic marketing and social marketing tactics taught in academic circles, as well as some of the newer marketing philosophies like education-based marketing - whatever is most appropriate to you and your organization's overall needs and goals.

The Change We Seek

• Social Good Consulting seeks to inspire and create waves of positive change for our planet and our communities through the proper and strategic use of business and commerce.

• Our family of companies and projects provide unique tools for all areas of a profitable business focused on creating a better world.

• Our tongue-in-cheek philosophy is that marketing should be "used for good instead of evil." In other words, we won't use methods (like fear or guilt) that generate negative emotions in your audience or target market in order to get them to act. Ours is the positive path-and it's a path of proven success!

 

Social Good Consulting

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Summary:

Certified: November 2008
  Points Earned % Points Available
Accountability » 5.3 33%
Employees »
Consumers » 71.2 89%
Community » 44.5 51%
Environment » 10.7 67%
Composite B Score 131.7
  • >80 out of 200 is eligible for certification
  • >60% points available = Area of excellence

Highlights:

From B Impact Assessment

Environment: >25% of office supplies come from recycled materials, >50% of carbon inventory offset, >25% of energy comes from renewable sources

Community: >60% of expenditures directed toward local suppliers, >50% of customers are local, >15% of suppliers located in low-income communities, >5% of net profits given to charitable organizations

Blogs/Feeds

• Social Good's Blog Go»

• Planet Good Radio Go»

Press

• Social Good's Press Page Go»