B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reservedAbout United By Blue
United By Blue (UBB) is a brand of ocean-friendly apparel that, for every product sold, removes one pound of trash from oceans and waterways around the world through company organized and hosted cleanups. The company's products are inspired by vintage-nautical themes and motifs and by forgotten beauty of an earlier era. Its organic cotton t-shirts are softer than soft, and their organic canvas bags are as ideal for a trip to the beach as they are for a city jaunt. And the best thing about the products is that UBB (not an organization on behalf of UBB, but UBB staffers and volunteers) removes one pound of trash from waterways for each product sold. In other words, the company does its own dirty work.
We became a B-Corp because we have one hand in the apparel industry and the other hand in waste management--and both hands are making a difference!

The Change We Seek®
United By Blue is committed to doing the least amount of harm to the environment in everything that it does. UBB packages its organic products in paper made from rapidly renewing banana fibers, and has reduced plastic in its supply chain by 80% as a result. As of December, 2011, UBB removed over 80,000 pounds of trash from oceans and waterways around the world. The company even has a policy forbidding single-use disposable water bottles in the office since they are the most commonly found item at cleanups.
UBB believes that doing well in business and doing right by the environment are not mutually exclusive, but that businesses have an opportunity to do environmental good on an unprecedented level. By associating every transaction with the concrete environmental action of removing one pound of trash from oceans and waterways and by building the infrastructure to organize and host waterway cleanups within the company, UBB's environmental good work can grow as the business grows. And as the business grows, so, too, does UBB's platform, which enables the company to educate greater numbers of people on ocean issues and on ways to solve them.

United By Blue
- Industry: Apparel & Footwear
- Product/Services: organic clothing and accessories
- Location: Philadelphia, PA
- Ownership: Private
- http://unitedbyblue.com
Summary:
Certified: March 2011| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 7 | 70% |
| Employees » | 25.3 | 63% |
| Consumers » | 8.8 | 25% |
| Community » | 42.2 | 53% |
| Environment » | 32.1 | 71% |
| Composite B Score | 115.4 |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence



