B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reservedAbout Warby Parker
A collaboration between four close friends, Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today. Prescription eyewear simply should not cost $300+. The industry is controlled by a few large companies that have kept prices artificially high, reaping huge profits from consumers who have no other options. By circumventing traditional channels and engaging with customers directly through our website, Warby Parker is able to provide high-quality, beautifully designed prescription eyewear for $95.
Even at $95, there are almost a billion people without access to glasses, so for every pair sold, Warby Parker provides one to someone in need.
By serving multiple stakeholders, Warby Parker is able to “Do Good” and run a successful business. Being a B Corporation allows Warby Parker to account for the commitments they are making to their customers, their employees, the environment and the community at large.
The Warby Parker aesthetic is vintage-inspired, with a fashion forward twist - and every pair is custom fit with anti-reflective, polycarbonate prescription lenses.

The Change We Seek®
At Warby Parker, we want to build a company that has a positive impact. We hope to disrupt the optical industry, which has been over charging consumers for decades and in the process serve as an example of a business that can do well and do good. We have adopted a stakeholder-centric business model that accounts for our customers, our employees, the environment, and our larger community. We try to consider these stakeholders in every decision that we make.
We love our customers.
We treat our customers the way we want to be treated. We love beautiful glasses, but hate paying hundreds of dollars for them, so we found a way to deliver the glasses we love at a fraction of the price. Likewise, we’re doing everything possible to make shopping for glasses fun and easy.
We want our employees to flourish.
We believe that we should take what we do seriously, but not take ourselves too seriously. We strive to create an environment where our team will flourish — one that is fun, open and growth-driven. Monthly informal feedback sessions and quarterly 360° reviews ensure that we are each responsible for one another’s professional and personal growth.
We serve our broader community.
We believe that every person should have access to affordable glasses. Studies have shown that a simple pair of glasses can increase productivity for an individual by 20%, providing greater opportunity for education and income. For every pair of glasses that we sell, we give a pair to someone in need. We truly believe we’re part of a larger community and should proactively serve that community whether it’s through our Buy a Pair, Give a Pair program or by sponsoring a local Little League team.
We are carbon neutral.
We actively work to reduce our environmental impact. In fact, we’re one of the only carbon-neutral eyewear brands in the world. We’ve mapped out all of our greenhouse gas emissions from frame production to shipping to warehousing to office work and have purchased carbon offsets accordingly.
Warby Parker
- Industry: Apparel & Footwear
- Product/Services: Prescription Eyewear and Sunwear
- Location: New York, NY
- Ownership: Private
- http://www.warbyparker.com
Summary:
Certified: May 2011| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 10.2 | 68% |
| Employees » | 39.9 | 66% |
| Consumers » | 36.3 | 100% |
| Community » | 15.2 | 34% |
| Environment » | 6.2 | 36% |
| Composite B Score | 107.8 |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
From B Impact Assessment
Workers: Living wage paid to all full time part time employees; 100% of full time employees recieve bonus; >80% of health insurance premiums covered; >15% job growth rate; 100% of full time employee participate in external professional development
Consumers: One-for-one give back program benefits people in emerging markets those unable to afford glasses
Community: 30-40% of management is from previously excluded populations; 25-49% of employees participate in company organized service day
Environment: Company conducts internal environmental review; annual carbon inventory conducted



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