Guayaki Sustainable Rainforest Products
Featured at the Clinton Global Initiative, Guayaki Sustainable Rainforest Products is a leading importer of organic, fair trade yerba mate, a traditional South American drink with the strength of coffee and the health benefits of tea. The company is growing fast, tripling their revenues over the past five years to reach $15 million in 2011. However, it is their innovative business model that sets them apart.
Guayaki links customer purchases directly with partner farming communities to drive rainforest reforestation and provide the peoples of the rainforest with an income and the ability to steward their land. Once a farmer partners with Guayaki, the company provides technical advice, helps manage the organic growing process through harvest, and purchases what is produced. In turn, the farmers repopulate their land with native hardwood trees and provide a living wage and fair working conditions. By matching financial growth with social and environmental impact, the company has successfully restored over 27,700 acres of South American rainforest.
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