Happy Family is spurring growth in the exploding market for healthy, sustainable baby food. Demand is high, as moms are responding to new products that keep their babies and children safe from the danger of pesticides. Little ones are thought to be especially vulnerable due to their small size and developing bodies. Founded only six years ago, the company has exploded, growing from just $150,000 to $34 million in revenue (helped along after being featured in this American Express commercial).
By partnering with nonprofit Project Peanut Butter, the company has managed to unite social impact with economic success. For every Happy Family product sold, the company makes a donation to help nourish a starving child with Plumpy Nut, a peanut-based paste rich in nutrients. Plumpy Nut has proven incredibly effective, with a 90% recovery rate among malnourished kids, compared to 25% to 40% for traditional programs. To date, Happy Family has provided almost 183,000 days’ supply of food for children who suffer from severe acute malnutrition in South Asia and Africa, carrying their mission of sustainably improving children’s health and nutrition to people around the world.
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