All Good

Organic Herbal Healing Products

Morro Bay, California

United States

About All Good

At Elemental Herbs, maker of All Good products, they're supporting healthy habits with the highest quality organic ingredients and wild crafted herbs. By using their products, you'll be supporting a whole chain of events that helps both people and the planet. It's not only their vision but also their practice: inspiring people to live in balance with nature.

Their organic herbal body care products include: lip balms, healing balms, sore muscle sprays, and sunscreens.

The values advanced by B Lab and B Corporations are ones that are important to us and also to our stakeholders. By becoming a B Corporation, we are better able to broadcast our commitment to those values and hopefully set an example of social and environmental responsibility in our community.

The Change We Seek®

• All Good is dedicated to a business model that recognizes environmental, social and economic health. Rooted in these values, they partner with organizations whose missions help us demonstrate our ongoing commitments.

• All Good has created a sponsorship program for those athletes that not only excel in a human-powered sport, but also dedicate themselves to fighting non-violently for environmental and social causes.

• They use 100% certified organic herbs in their products. They seek the highest possible medicinal quality for their products, and how they are made is one very important factor. By purchasing organically grown herbs and oils, they're ensured that they were not poisoned with harmful pesticides, herbicides or chemical fertilizers. All ingredients are sourced for their quality, sustainability and are always organic when available.

What makes us a better company?

B Impact Report

Certified since: 

December 2009

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Consumers: 100% of products contain certified organic ingredients 

Environment: 100% of office supplies come from recycled materials; Annually increases percentage of renewable energy usage; Holds a policy to minimize travel & carbon footprint; >5% of energy comes from renewable sources

Community: Donates 1% revenues to environmentally focused nonprofit organizations; Banks with a local, independent bank; >15% of suppliers are in low-income communities



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