Azul Seven

Digital Product Design, Service Design, Design Thinking & Biomimicry

Minneapolis, Minnesota

United States

About Azul 7

Azul 7 helps clients improve service experiences; create innovative, effective digital products; and design sustainable business solutions. Their work is distinguished by the human-centered and biomimetic lens they bring to design.

Human-centered design is the discipline of identifying the needs, desires and context of real people and developing solutions to meet those needs. Biomimicry is applying nature’s principles, patterns and practices to solve human problems.

Combined, the disciplines of human-centered design and biomimicry present a powerful innovation and resilience platform with which Azul 7 helps their clients change, adapt and grow in response to changing customer and business needs.

We believe that business can and should be a force for good in the world and that acting together we can create a healthier ecosystem for people and the planet to thrive.

The Change We Seek®

Azul 7 is a human-centered design and biomimicry consulting firm. Their reason for being is to help their clients create products, services and systems that better meet real human needs with solutions that are life sustaining and regenerative.

The B Corporation movement is founded on the idea that business can be a force for good in the world. So when Azul 7 learned about B Corporations and found out that the State of Minnesota passed Statute 304A, the Minnesota Public Benefits Corporation Act, allowing companies to register as B Corporations in 2015, Azul 7 jumped at the chance.

The Azul 7 team wants to be on the forefront of this movement.

Azul 7 believes in a world where people can create value and profit to enrich the local economic health; protect and enhance the natural environment and shared ecosystems; and support and build upon the cultural landscape. Their goal is to create a local and global community that thrives.

What makes us a better company?

B Impact Report

Certified since: 

March 2016

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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