B Storytelling

Content Strategy, Content Development, Storytelling, Branding, PR

West Palm Beach, Florida

United States

www.bstorytelling.com

About B Storytelling

B Storytelling envisions a world where the words 'corporation' and hope are 'synonymous.' The team at B Storytelling believes this is possible through the power of strategic, impact storytelling. What makes B Storytelling different from most other content-driven companies is our understanding of sustainability impact measurement and the anecdotal, treasure found within that process. Story gold, as B Storytelling put it, lies within the ever emerging sustainability story of a company who is committed to more than making a profit. This story gold has the potential to be the greatest asset of a social enterprise and help accomplish big, hairy, audacious business goals. B Storytelling brings this perspective to every partner, every project, knowing that within the GRI or B Impact Assessment, there is an engaging narrative which will invite stakeholders to celebrate and participate.

As a collective of creatives, B Storytelling offers content strategy, brand development, content creation and PR services to B Corps and other social enterprises. The storytelling process is fourfold: Strategize, Discover, Create, Tell. B Storytelling’s goal for clients is to always make the message they communicate, the audiences they engage with and the work they publish a strategic process. It might sound something like this: A content strategist maps a user experience and connect the dots between a blog and a sale. Marketing experts analyze the audience and industry trends and determine the focus of the content. Writers probe for deeper value of the work and uncover the impact gold or the “why.” Photographers capture the work in-action. And then the story is distributed to B Storytelling’s network of leading sustainability publishers like Triple Pundit and 3BL Media among many others.

The privilege to help raise millions of dollars in investments for a fellow B Corp through an investor's slide deck or create a brand from the ground-up for a colleague in the Social Venture Network is an honor. From sustainability reporting, to guerilla marketing outreach plans, B Storytelling customizes the creative team to fit the needs of every client. And, in partnership with Triple Pundit, we offer a monthly content membership model.

We became a B Corp because it’s the best tribe of people on the planet. We believe business can be a tool for hope and used to demonstrate love to a dysfunctional world. We believe that there is a new generation of entrepreneurs rising up who are working to change the reputation of the corporation from greedy and deceiving to generous and grateful. We know B Corps are leading the way, bringing hope to their supply chains, their employees and to one another. We want to be part of this revolution and know that the stories we tell set the tone for a love-filled future.

The Change We Seek®

B Storytelling aspires to disrupt the future of marketing, communications and media. They know that that value of quality content needs to be elevated. They empower their creators by paying them well above industry standards. They refuse to believe freelancing is a sustainable model and we are working to shift this paradigm. (It’s called “free” lancing for a reason). They also aim to shift the narrative of polarizing, negative media and empower ordinary people to live as storytellers. They are working to equip a young generation of storytellers—they love supporting female creators--who see flourishing, justice and love in their communities and are using their creative skill sets to showcase the beautiful and the brave. B Storytelling is making stories like these ordinary, accessible and valuable.

What makes us a better company?

B Impact Report

Certified since: 

July 2016
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

8
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

20
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

39
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

13
6
Overall B Score
81
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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