BarberGale

Branding, Marketing, Graphic Design

Exton, Pennsylvania

United States

barbergale.com

About BarberGale

BarberGale provides sustainable brand development and graphic design solutions for companies that market environmentally-positive products, services and corporate values.

So what exactly is a sustainable brand?

It is a brand that seeks triple bottom line returns by focusing on social, environmental and economic prosperity. It is a brand fueled with integrity, and that resonates with authenticity. It is a brand that can become a bonfire, easily attracting relationships and customer/advocates who in turn gather kindling (new customers/advocates), so to speak, to fuel the brand's bonfire of awareness.

The power of a sustainable brand lies in its promise: to enlighten, engage, and enrich the brand experience for shareholders and stakeholders alike.

As brand designers, being a certified B Corporation allows us to build relationships with those very organizations which share our values and goals. And it supports our intentions to live well and smarter, and work well and smarter, so that we all become designers of a very different kind of world for the generations to come.

The Change We Seek®

BarberGale seeks opportunities to work together with like-minded organizations to responsibly build the power of their brands toward a more just, equitable, and sustainable world.

With this bigger picture in mind, they apply their passion and experience to craft brands that are relevant, with messages, images and graphics that truly resonate. They consider the life-cycle of the materials they specify and patronize those who also consider each domain of the triple bottom line in their business models.

 

 

What makes us a better company?

B Impact Report

Certified since: 

November 2009
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

11
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

25
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

4
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

25
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

16
6
Overall B Score
81
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Environment: >51% office supplies come from recycled materials, >10% carbon inventory offset, 100% energy from renewable sources

Employees: 100% individual/family health insurance premiums covered, 6+ weeks maternity leave, >50% of employees are women

Community: >50% ownership in same community as 2/3 of workforce, >60% expenditures directed toward local suppliers, >50% customers local, >10% suppliers in low-income communities, >5% net profits given to charitable organizations

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