Casper

New York, New York

United States

casper.com

About Casper

Casper is a sleep startup that launched with an outrageously comfortable mattress sold directly to consumers — eliminating commission ­driven, inflated prices. The critically­ acclaimed sleep surface was developed in-house by a team of product engineers with experience from IDEO and NASA, has a sleek design, and is delivered right to your door in a small, “how did they do that?” sized box.

Experiencing substantial growth, Casper launched a sheet set and pillow in November 2015. The responsive, dual-layer pillow is engineered to stay supportive, cool, and comfortable throughout the night — regardless of your sleeping movements. Engineered with one of the longest, finest cotton fibers in the world, the sheets are the perfect balance of soft, strong, and breathable.

We decided to pursue B Corp certification for several reasons:

Being Part of a Community of Leaders with Shared Values:

We believe that the strength of the B Corp community—and the sense of being part of something bigger than our individual business—is one of the best reasons to become a B Corp.

Identifying Areas for Improvement:

B Corp certification is an independent, rigorous, third-party standard that evaluates every aspect of our business—from how we treat our workers, to our community involvement, to our overall effect on the environment. We believe this will help us continue to create social, environmental, and financial value.

Attracting and Retaining Top Talent:

Many studies have shown that the best people want to work for a company with a larger purpose. B Corp certification helps us signal to prospective and existing partners that we are committed to using business for good.

Building Collective Voice:

Many of the movements taking place around the globe—from clean tech, microfinance, and sustainable agriculture to the buy local and cooperative ownership movements—are manifestations of the same idea: how to use business for good. The B Corporation organizes and amplifies the voices of this diverse marketplace behind the power of a unifying brand.

The Change We Seek®

Changing the world is a team sport. Casper is eager to learn from peers in the B Corp community about how they can do even more to improve their social and environmental impact. This is an essential contribution toward a vision of business that works for people, the planet, and the bottom line.

What makes us a better company?

B Impact Report

Certified since: 

March 2017
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

17
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

28
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

26
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

10
6
Overall B Score
81
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports ยป

Miscellany: 

Press

  • Casper's 2016 Impact Report Review Go »
  • Fast Company 50 Most Innovative Companies Go »
  • The New York Times Go »

Social Media