Enrollment Resources Inc.

Enrollment Management

Victoria, British Columbia



About Enrollment Resources

Enrollment Resources (ER) is a leading performance improvement company helping post-secondary schools increase their enrollment. Using logical, easy-to-follow tools and in-depth assessments of systems we help simplify marketing and admissions processes. Our purpose is to help get marketing away from guru’s, consultants, and media companies peddling the latest ‘big idea’, and give the hard- working people tasked with running schools, factual and reproducible systems that will improve their organization and, in turn, students' lives.

Enrollment Resources advocates for and supports Proprietary Schools, Wellness Clinics and Not for Profit Agencies throughout North America. The company’s role is to help their clients use logical, easy-to-follow tools and processes designed to improve revenues ‘without’ increasing media buys or hiring new staff. Founded in 2003 by Shane Sparksand Gregg Meiklejohn, ER assists Proprietary Schools and Wellness Clinics by increasing their enrollments and ultimately their odds of success, by simplifying their Enrollment Management processes.

Enrollment Resources follows lean management practices, constantly researching and applying best practices identified often in other industries for the benefit of their clients. ER helps those who do well by doing good by showing them how to do a better job with the resources they presently have.

We became a B Corp because we wanted to communicate our values in such a way that folks would actually take notice. We Pursue the Truth for our clients. One truth we have landed on, the pure pursuit of profit is no longer a viable model for most organizations. Anyone can make a buck, but it takes imagination and a bit of courage to generate profit while also leaving your surroundings and those around you in better shape along the way. Marketing companies have a consumerism at all costs reputation and we felt the B Corp process was important to hold our feet to the fire, to ensure our intention was walking in stride with our reality and to make a statement to the business world about what we stand for.

User-added image

The Change We Seek™

  • Enrollment Resources would like to see our clients taking large chunks of their marketing revenue and investing in improving their offerings, offering scholarships, discounts for the poor etc; rather than writing cheques to ad agencies.
  • Enrollment Resources would like to see those organizations who have dedicated to helping vulnerable populations thrive.
  • Enrollment Resources would like to see those using marketing tools and tactics to do so in an honest fashion. Manipulative advertising is soooo 1970s. Hey, let’s stop.

User-added image

What makes us a better company?

B Impact Report

Certified since: 

November 2012

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports ยป

Company Highlights: 

Workers: Covers >80% paid health insurance premiums for employees and their families; Offers additional benefits (dental insurance, flexible spending account, domestic partner benefits, life insurance, telecommuting, etc.); Offers health & wellness program and counseling services

Community: Offers paid time off for community service; Donates >1% of profits to charity

Environment: Has office-wide recycling program for paper, plastic, cardboard, glass & metal; Uses online boardroom to reduce corporate air travel



• Blog Go»

• LinkedIn Go»


• TEDx Decoupling Society from consumerism Go»

• How Social Media Can Ruin Your School Go»