EO Products

Natural Body Care Products

San Rafael, California

United States


About EO Products

Brad Black and Susan Griffin-Black started EO Products in 1995 to make natural body care products based on essential oils and other safe, effective and beautiful ingredients. They are an integrated, sustainable organization and are committed to raising the bar on how they define that with each passing year.

Love Life EO Products respects and honor all beings and acknowledge our interdependence with one another. They aspire to work collectively to make beautiful products and enhance the lives of each other, EO customers, vendors and greater community and planet.

Live Clean EO Products evolve their formulas to include as many organic ingredients as possible, are committed to the non-GMO movement and ensure that their practices, products and processes are as sustainable as they can make them. They never use synthetic colors, dyes or fragrances

We believe that business can be a mighty source for the greater good. We work with an awareness of our interconnected world and our responsibility to care for one another and for all living things. Every decision we make comes from honoring that responsibility: to people, to the community and to the planet.

The Change We Seek®

From the day EO Products started in 1995, they were on fire to solve a problem most people didn't know they had: create body products free of the harmful ingredients present in almost every other choice on the market.

The unsettling fact is that public health laws allow almost any chemical as an ingredient in personal care products. There is no required safety testing in the industry and as a result, ingredients that are associated with cancer, reproductive and developmental toxicity are present in the vast majority of lotions, shampoos, soaps and other products. That's not just an opinion, it's a fact.

They are all about changing that.


  • EO Products use pure, simple ingredients that work and are free of chemicals that aren't good for people.
  • EO Products seek trust and transparency on the quality of our product via third party verifications: FDA and INCI on the integrity of their label ingredients and manufacturing process; CCOF for their certified organic products and certified organic manufacturing facility; GF for their gluten free product; non-GMO project on their certified GMO-free products; Leaping Bunny for certified cruelty-free; B Lab on their status as a B Corp, "companies certified to solve social and environmental problems"
  • EO Products are proud of creating meaningful and sustainable employment for a dedicated group of amazing and talented people. They provide a profit sharing plan in which all employees participate.


  • 1% of net sales goes to organizations that help the homeless get on their feet again. EO Products support local homeless shelters and transitional housing centers with donations of bulk soap and sanitizer for their facilities. They feel that a hot shower with beautiful smelling soap is a basic human right. Over 20,000 people per year are using our products in shelters.
  • At EO Products they work where they live, they make their products themselves and they keep as many suppliers as possible close to home.
  • EO Products do their banking with community banks to ensure their capital benefits their local economy
  • EO Products cultivate a deliberate culture based on respect and love for one another and all living beings


  • Most of their bottles are made from 100% recycled plastic - and they are recyclable too.
  • EO Products is working towards zero-waste by 2017.
  • EO Products use organic ingredients wherever possible.
  • EO Products is the first US body care company offering certified GMO-free products - the safety of GMOs on human health is unknown and these ingredients are banned in Europe and Canada.
  • All new products will be either certified-organic or certified GMO-free.

What makes us a better company?

B Impact Report

Certified since: 

September 2011

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Workers: 100% of non-executive workers participated in bonus plan; offer 6+ weeks of combined vacation/sick days/personal days/holidays

Environment: % of recyclable or biodegradable materials in product/packaging have increased bi-annually; >75% of printed materials use recycled paper content, FSC certified paper, or soy-based inks

Community: 40% of Significant Suppliers have 3rd-party social or environmental certification or approval


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