Ethical Markets Media, LLC

Green Media and Consulting

Saint Augustine, Florida

United States

About Ethical Markets Media

With over 40 years of foresight, insight and integrity in their leadership, Ethical Markets® Media (USA and Brazil) works to reform markets and metrics and grow the green economy worldwide, providing news and perspective with the Green Transition Scoreboard®, the Transforming Finance initiative, research on Beyond GDP, and with reports, articles, newsletters and analysis by Hazel Henderson, president and editor-in-chief, on  The website offers visitors the latest, best aggregated information from governments, NGOs, academia and the financial sector on biomimicry, greentech, crowdfunding, reforming global finance, sustainability news, earth systems science and more.  Visitors can scroll through the many categories for the most current information available or can key word search deep into the archives

Ethical Markets Media focuses on systems thinking and best practices to raise global standards. streams original Ethical Markets productions and video gathered from around the world. Original productions include Ethical Markets TV Series, Transforming Finance, The Money Fix and an archive of Hazel Henderson interviews with global sustainability leaders spanning the past 25 years.

Among Ethical Markets programs, the Green Transition Scoreboard®totals private investments since 2007 in the cleaner, greener information-rich societies worldwide.  Updated twice a year, data shows private investors are on track to invest $1 trillion annually, reaching $10 trillion by 2020 and setting the path for governments and institutional investors to follow.  Beyond GDP shows why GDP cannot and was never intended to measure a country’s well-being.  As well as reporting on the many indicators now used by countries and NGOs around the world, the Ethical Markets Quality of Life Indicators are supported by three Ethical Markets surveys, conducted by Globescan from 2007 to 2013 in 12 countries, showing large majorities believe health, social and environmental statistics are as important as economic data to measure national progress.

Programs to directly affect behaviors in important sectors include the EthicMark® Awards which annually recognize socially responsible advertising and media communications and Transforming Finance, an ongoing initiative which, recognizing that finance is part of the global commons, works to reform the role finance plays in global economies.  In collaboration with Janine Benyus of Biomimicry 3.8, another proud B Corp, Hazel Henderson and Ethical Markets have developed Ethical Biomimicry Finance™ using Nature as the basis for production and exchange of goods, community structures and services – specifically investment, banking and finance services

As a social enterprise with a case study in Earth Capitalism (2009), we have long been “Walking the Talk,” a segment on the Ethical Markets TV Series (2005), and providing research for businesses and investors tracking the transition to a global green economy.  B Lab has created a dynamic platform for those of us who believe business and sustainability go hand-in-hand to find each other and an easy means for the general populace to identify us.  Becoming a B Corp gives all of us in the sustainability community greater visibility, attesting that there are many socially responsible businesses – accelerating toward the tipping point when B Corps are the worldwide norm. 

The Change We Seek®

For finance to return to its proper limited role in the global commons, relegating money to its appropriate purpose as a unit of account and a tool to serve the real economy, and to shift toward the cleaner, greener, knowledge-rich Solar Age, the next evolution beyond the unsustainable, fossil-fuel driven Industrial Era.


What makes us a better company?

B Impact Report

Certified since: 

August 2013

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Ethical Markets

  • Ethical Markets TV Go»
  • EM Quality of Life Indicators Go»
  • The EthicMark® Award Go»