Give-marketing platform and programs

Toronto, Ontario



About FlipGive

FlipGive (formerly Better The World) provides a digital platform that connects brands to the $200+ billion fundraising market; converting customers into a sales force to raise money. Credited with the invention of “give marketing”, FlipGive helps brands drive sales and create positive social impact in their communities. Give-marketing is a type of marketing where a company pledges “to give” to a fundraiser in exchange for the fundraisers promoting and selling on the company’s behalf. Current partners include Schwan’s, Nike, Aldo, Indigo, Starbucks, Under Armour, Aimia and other Fortune 1000 brands. The supported fundraisers usually benefit a school, sports club, campus group, local program, an association or charitable organization.

FlipGive is proud to be the first internationally certified B Corporation and shares the B Corp vision of using the power of business to solve social problems.

For more information about how you can start a FlipGive fundraiser, please visit flipgive.com

For Brands & Retailers looking to introduce fundraising or scale up an existing fundraising program, please visit getflipgive.com

We became a B Corp to join like-minded companies with business models that also benefit society. Our mission is to use technology to facilitate commercial transactions that improve lives. Being a B Corp allows us to embed this mission in how we govern and operate our business and secure the trust of our customers, users, stakeholders and business partners.

The Change We Seek®

FlipGive seeks an environment where doing good and making money becomes the normal way to do business. They believe that innovation & technology provides an ideal platform for companies, non-profits, and individuals to work together to drive significant social change. They help organizations raise awareness and maximize their impact on issues ranging from global literacy to community development.

As a company, FlipGive is committed to their mission to use technology for positive social change. They're also committed to using local, socially beneficial and environmentally sustainable suppliers in their operations. Whenever possible, FlipGive tries to give back - their team is encouraged to volunteer with organizations that are in need of their skills.

What makes us a better company?

B Impact Report

Certified since: 

February 2009

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Environment: >75% recycled office supplies; >25% of carbon inventory offset

Employees: 100% of individual/family health insurance premiums covered; 6+ weeks maternity leave; 3 weeks vacation time; employees always included in strategic management decisions

Community: >20% of expenditures directed toward local suppliers; >5% of net profits given to charitable institutions; employees allowed time off for community service

Consumer: BSR affiliated

2014 Best for the World Overall Honoree


Social Media


  • Fundraise with FlipGive Go>> 


  • "Forget Door-to-Door, Digital Fundraising is All the Rage" The Huffington Post Go>> 
  • "Selling chocolate bars so old school for new digital fundraising platform" The Globe and Mail Go>>
  • "FlipGive amps up sports and community sponsorship" Strategy Online Go »
  • "FlipGive: The Ultimate Sports Fundraiser" Sports Feel Good Stories Go »