Global Prairie

Strategic Marketing Consulting

Kansas City, Missouri

United States

www.globalprairie.com

About Global Prairie

Global Prairie is a global marketing firm dedicated to cultivating a healthier world. They do this two ways. First, they develop impactful marketing solutions exclusively for clients whose businesses improve the health of people, communities or the environment. Second, as a certified B Corp, they believe that their success is defined by making a positive impact on society, in addition to making a profit.

That’s why, since their founding, they've committed more than 10% of profits to causes their team is passionate about and provided three weeks of paid time for employees to dedicate to philanthropic work, annually. It’s also why they are highly active in all the cities they live and work in, serving as key members of the local philanthropic and civil service communities.

Their team of world-class marketing professionals specializes in six key areas:

  • Insights & Analytics
  • Strategic Marketing Consulting
  • Branding & Advertising
  • Digital Strategy, Design & Development
  • Medical Communications
  • Public Affairs

Founded nearly 10 years ago, Global Prairie is a federally certified woman-owned small business (WBE) and a private company. They have offices in eight cities and nearly 100 team members.

We launched Global Prairie in March 2008 inspired by social impact companies like Patagonia. We had a simple idea: to do great work for clients so that we can do good work in the world. We became a B Corp in 2015 in order to join a like-minded community and formalize our commitment to socially and environmentally responsible business.

The Change We Seek®

Since their founding, they have donated more than $8 million in money and time to the causes that their people and clients are passionate about. Global Prairie believes that if they help their clients grow their brands in measurable ways, they themselves will grow, too. This allows them to give back to the organizations and causes they love.

What makes us a better company?

B Impact Report

Certified since: 

March 2015
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

11
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

36
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

5
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

49
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

16
6
Overall B Score
117
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Community: >50% of the company is owned by women or individuals from underrepresented populations; >75% of employees took paid time off for community service last year; Has advocated for positive regulatory reforms at a state, national, and international level

Workers: Lowest paid full-time employees earned >25% above the living wage; >50% of workers received formal personal development training; Offers incentives to complete a health risk assessment or participate in health and wellness activities

Environment: >80% of company facilities are accredited green buildings; Has a written and circulated environmentally preferable purchasing policy

Miscellany: 

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