Citizen, Customer and Employee Engagement for Sustainability

Florence, Firenze


About greenApes

greenApes is the digital platform for sustainability engagement.

Facilitating change towards a sustainable future is our core mission. Being part of the international network of Corporate changers is the most natural thing we could do, and it is now our great pleasure to be a member in this family of companies that strive every day to make it better.

The Change We Seek®

greenApes works to engage people (citizens, customers, employees) in sustainable lifestyles via social networking, gamification and real life rewarding: 78% of greenApes users stated they adopted new sustainable behaviours while being active on the platform.

They see their digital platform as a tool for companies, smart cities, NGOs and communities to activate change, by providing individual incentives for the positive impact of their people. May it be a new CSR process, a campaign or a long term program they believe that change can be triggered by sharing best practices and inspiring examples, in a positive and rewarding environment.

They firmly believe in the importance of open cooperation, this is why they work with all stakeholders in the sustainability field, on a global level, and what pushed them to make greenApes an open platform which can be integrated with third party apps and softwares.

What makes us a better company?

B Impact Report

Certified since: 

June 2016

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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