Pre-purchased gift cards and marketing

Washington, District of Columbia

United States

About inKind

A local business’s most powerful asset is the connection it has with its community. inKind helps nurture and engage that community in order to grow the business. inKind provides capital to a business in exchange for credit towards the goods and services that business offers. inKind then sells this credit as high dollar gift cards to members of the local community. The business gets to “pay back” the capital simply by doing what it loves to do - servicing customers. The customers get to help out their favorite local business, and earn a little bonus credit along the way.

After owning their own restaurant in DC, the team behind inKind had their eyes opened to how difficult it is for a local business to get fair financing. At their restaurant, they started selling high dollar gift cards. Then realizing that their biggest supporters in the community were happy to get lots of yummy food, rather than cash returns as investors. It worked really well, and so the idea for inKind was born. Not only does the model provide a business with funding, but also targeting customers at the right time can significantly increase their lifetime value, increase check averages or basket sizes and bring in high spending customers.

The values we hold and the actions we take are guided by principles perfectly aligned with the B Corp ethos. We want to be publicly held accountable for these beliefs and join a community of like-minded companies from whom we can learn and share best practices.

The Change We Seek®

inKind strongly believes that anyone with a passion, the drive to succeed and the support of their local community should be given access to resources and the opportunity to flourish - no matter what their background.

The company also has a firm commitment to the development of its employees. Further empowering them with knowledge about all areas of the business so they can collaborate, contribute and grow with the company - a world in which employees are encouraged to be creative, take ownership and have a voice, will lead to better outcomes for all stakeholders.

What makes us a better company?

B Impact Report

Certified since: 

March 2017

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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