Kruz, Toca Madera

Furniture, Lamps, decoration

Santiago, Santiago


About Kruz, Toca Madera

Through sustainable manufacturing, Kruz offers real furniture.

  1. 1. First, Kruz selects the noble woods that are most abundant in the south of Chile and that at the same time, meet the necessary aesthetic and resistance characteristics. Among them are the Mañio, Raulí, Lenga and Aromo.
  2. 2. Then, Kruz creates simple and functional lines that do not go out of fashion. Despite using a valuable material, Kruz manages to have competitive prices, since they look to simplify the production process and to take advantage of every centimeter of wood.
  3. 3. Kruz manufactures sustainable and timeless furniture, since this material has a low environmental cost and is an ecological product: Renewable, recyclable and biodegradable. (Unlike most of the furniture found today in the market, where companies have prioritized reducing costs sacrificing quality and the environment, using elements that pretend to be wood, such as melanin, which have a very short life, quickly becoming non-recyclable waste).
  4. 4. After manufacturing the furniture, Kruz re-uses each piece of wood by giving it a second life, this is where the Toca Madera product line is born.
  5. 5. For every tree used, Kruz plants one. And for each piece of furniture sold, Kruz gives a tree to the customer so that he/she can plant it him/herself and also make it part of the Kruz Sustainable Cycle.

Porque buscamos ser una empresa sustentable en cada uno de nuestros procesos de producción. Donde no sólo nos preocupamos de las etapas de fabricación, sino también de nuestro equipo, haciendo que cada integrante de Kruz sea y se sienta esencial en su puesto. Además buscamos transmitir nuestra conciencia ecológica a otros, donde nuestros clientes son los siguientes, al hacer que tengan una experiencia de compra, invitándolos a plantar su propio árbol y así ayudar a reforestar la Patagonia chilena.

The Change We Seek®

Buscamos crear un cambio en la “Compra Consciente”. Preferir comprar productos hechos a mano, con materiales nobles, naturales y reutilizados. Posicionar mundialmente a Chile como un referente de comercio justo, resaltando la belleza de los materiales y el diseño del país. Por último, buscamos hacer parte al consumidor en el ciclo sustentable, que haya una experiencia de compra que les sirva para otros aspectos de sus vidas, manteniendo un foco primordial en el planeta.

What makes us a better company?

B Impact Report

Certified since: 

February 2017

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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