Natural personal care products

Austin, Texas

United States

About Lafes

Lafes is an award winning natural and organic personal care brand with a twenty year history of creating healthy plant based products that promote sustainable living practices and  strong environmental stewardship.  Lafes offers an extensive line of certified organic deodorants, babycare and haircare products, taking pride in the company’s formulations that follow from the founder's mother’s simple adage regarding ingredients, “if you can’t pronounce them, avoid them.”

The founder’s deep seated belief is that consumers should be given healthy choices when it comes to what goes on the body with a commitment to product formulations which that are free of toxic preservatives, fake fragrances and anything petroleum.  Lafes' Toxic Ten lists many everyday synthetic chemicals found in supermarket brands but don’t meet their high standards.  Additionally the company’s policies support the believe that natural and healthy should be affordable for everyone with the hope that someday, natural and organic will become mainstream while synthetic and chemical become secondary.

Bringing empowerment to each individual through greater knowledge and better understanding, is the inspiration that fuels Lafes' passion for continuing to create products consumers describe as genuine and authentic and that contribute to one’s own good health as well as the health of the world community.

Lafes believes a person’s health is most valuable. People from all walks of life should have access to safe and healthy personal care products. Empowerment and self healing strategies through education and knowledge are essential to living a healthy and productive life.  By creating healthy alternatives to conventional brands made with toxic/synthetic/unsafe chemicals consumers can choose a healthier, happier life. 

We believe that knowledge is the key to empowerment and self healing.  Lafes started because we have a deep-seated belief that people should not have to settle for toxic/unhealthy/artificial when it comes to personal care products.  Many conventional supermarket brands are full of unhealthy chemicals that harm our bodies. We produce products that are natural and organic formulations and free of chemical preservatives, fake fragrances and anything petroleum.

The Change We Seek®

But making health and natural personal care products is only part of the solution.  Lafes seeks a more egalitarian society where people from all walks of life can enjoy the benefits of natural personal care no matter what their economic status.  They envision a society whereby natural and organic and authentic and genuine become the mainstream while synthetic and chemical and toxic and artificial become secondary.  Healthier people mean a healthier and more peaceful world community.    

What makes us a better company?

B Impact Report

Certified since: 

February 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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