MUD Jeans International


Almere, Flevoland


About MUD Jeans

MUD Jeans is a Dutch denim brand that dreams of a world in which there is no such thing as waste. What if we all clean up our own mess? This simple thought led to a concept that is called Cotton Lease. The jeans can be bought, but the cotton is leased. MUD Jeans retains ownership of the raw materials and asks customers to send their jeans back when they are done wearing them. MUD Jeans reuses all materials, while customers can switch to a new pair. Returned jeans are upcycled and transformed into one-of-a-kind vintage pieces. Or, when they are beyond repair, the jeans are shipped to Italy where they are recycled into new items.

We use the international B Corp network to find collaborations and exchange knowledge. As a pioneering company you get to go through complex challenges as first. We are always happy to share our learnings with like-minded companies.

The Change We Seek®

We all know that natural resources aren’t unlimited. That is why MUD Jeans applies the principles of the circular economy. In the circular economy, waste is a source of growth to make something new. Recycling clothing decreases the amount of water needed in production by 50%. Clothing manufacturing has a big water footprint. Creating one jean takes 8,000 liters of water. Every step in producing jeans requires water, from growing the cotton to the manufacturing process. In many regions water is scarce, yet essential for hydration and agriculture.

MUD Jeans' products are produced under fair working conditions. Additionally, they only work with GOTS certified or BCI certified cotton.

What truly makes MUD Jeans unique is the fact that they create their own circle of denim products. To MUD Jeans it makes no sense to grow cotton and then leave the garments lying in a wardrobe not being of any use. Around 30% of garments in wardrobes are not worn for at least a year. MUD Jeans instead reuses the fabrics and makes them useful again. Their worn out jeans are shredded and mixed with new organic cotton, and a new spun denim yarn is born from which jumpers are manufactured. MUD Jeans is proud of their newest jumper made from 84% recycled denim.

What makes us a better company?

B Impact Report

Certified since: 

January 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports ยป



  • Article in "Tree Hugger" Go »
  • Article in "The Guardian"  Go »
  • Article in the "Huffington Post"  Go »