MullenLowe salt

Marketing and Communications consultancy

London, London

United Kingdom

About salt Communications

salt works with some of the world’s top global brands and businesses, specialising in simplifying complex business challenges and creating clear and compelling communications that deliver positive change.

salt’s work addresses two of the most important issues facing business today – external reputation and internal alignment – through social missions; thought leadership and influencer programmes; brand story-telling; and employee engagement.

We’re called salt because we believe in being straightforward and transparent in everything we do.

We became a B-Corp not because we believe that business has a responsibility to create public benefit, but because we believe there is a huge opportunity for businesses that do so and that companies who understand and embrace this will succeed by earning the trust and support of all stakeholders.

In our industry, communications, there is a fundamental shift taking place from reputation ‘management’ to transparency and from controlled, paid-for media to earned attention. The best advice we can give our clients is that their businesses should be purpose-driven and conducted as if people and place mattered. We have to live that ourselves, and we want to demonstrate that through B-Corp status.

The Change We Seek®

salt seeks to change not only its own business, but to advocate more widely the advantages of business creating public benefit. salt’s work over the last 10 years in creating and communicating social missions for multiple global brands and their NGO partners has helped deliver not only public benefits (improved sanitation; increased hygiene habits to reduce child mortality; better nutrition; greater access to water; more social mobility) but also direct commercial benefits.

salt seeks a world where businesses want to create public benefit and feel able to celebrate their commercial vested interest in doing so.

What makes us a better company?

B Impact Report

Certified since: 

September 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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