Oliver Russell & Associates

Marketing and advertising

Boise, Idaho

United States

oliverrussell.com

About Oliver Russell & Associates

Oliver Russell helps change makers connect with purpose-driven consumers.  

It works with change makers who disrupt markets through innovative products or new ways of doing business, and has special expertise in technology, food, and social ventures.  

Oliver Russell’s services include brand design, integrated campaigns, and cause marketing.

We believe in moving forward by embracing change. Combining the authenticity of certification with the social dynamic of tribe creates the power to deliver enduring social and environmental change.

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The Change We Seek®

Oliver Russell intends to use technology, creativity, and its knowledge of purpose-driven consumers to produce positive social impact – helping corporations become responsive to customers who increasingly demand more meaning from their relationships with brands and products.

What makes us a better company?

B Impact Report

Certified since: 

January 2012
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

12
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

33
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

14
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

43
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

20
6
Overall B Score
108
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Governance: Explicit commitment to social impact and environmental stewardship included in written corporate mission, community involvement program through formal grant process, open book management process,

Community: Preference given to sustainable or fair trade suppliers, company organized service days, >40% of members of Board of Directors from underrepresented populations, paid time off for community service, >75% of employees took time off for community service last year,

Environment: Monitors energy usage and has met specific reduction targets during the reporting period, assessment undertaken of the environmental impact of the organization’s business activities 

Miscellany: 

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