PUR Projet


PARIS, Ile-de-France



About Pur Projet

PUR Projet is a social business that assists companies in the integration of social and environmental innovations into the heart of their business and corporate activities. To do this, PUR Projet helps these businesses to regenerate, revitalize and preserve the ecosystems upon which they depend. This approach is called "Insetting." PUR Projet designs integrated Insetting programs and projects that incorporate social, economic and environmental compliance and innovation into all types of supply chains, from the farm to final consumer. The objective is to reduce risks and encourage well-managed supply chains. They then work on additional initiatives to strengthen the communities within which we work. Trees and agroforestry are at the heart of PUR Projet activities, as they provide unrivalled ecosystem service benefits. By planting and protecting as many trees as possible, PUR Projet aims to maximize benefits for all stakeholders. By providing the capacity to measure and value the associated ecosystem benefits, PUR is able to prove that trees are the best investment one can make to regenerate our ecosystems and support sustainable livelihood strategies for local communities.

By becoming a B Corp, PUR Projet wants to contribute to the development of a global network that promotes a holistic and transformative approach to corporate resource management. Together with other B Corps, we want to build on our experience and extensive network to maximize the credibility and understanding of sustainable business practices. Further, PUR Projet wants to support the reconciliation of human activities with the socio-economic and environmental systems upon which we all depend. We want to move society towards Full Circle Sustainability.

The Change We Seek®

PUR Projet seeks to regenerate the Planet's ecosystems globally with Insetting via agroforestry. They are proving, on a daily basis, that engaging businesses in integrated climate action (Insetting) and broader environmental projects is a way to provide strong social, environmental and economic benefits for local stakeholders,and for their business partners. This results in inspiring projects that demonstrate strong social, environmental and economic performance and resilience to demographic, climatic and environmental change.

Insetting is a novel approach to sustainability where businesses invest within their own agricultural supply chains to enhance climate mitigation and adaptation, provide resilient livelihood and economic opportunities to local communities, and enhance ecosystem services that the global community depends upon. All of this comes from the planting of a few trees.

What makes us a better company?

B Impact Report

Certified since: 

March 2016

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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  • General Presentation Go »
  • Agroforestry Interview Go »
  • Agroforestry Go »
  • Biocorredor Martin Sagrado Project Go »
  • Insetting Go »


PUR Projet 2016 Disclosure Questionnaire