The Reader

Local advertising and marketing

Redlands, California

United States

About The Reader Magazine

To its current readership of 390,000 Californians The Reader is an antidote to the mainstream media. To hundreds of small businesses it is an effective, local ad solution which is priced-right, and good for people and planet. Within the $140 billion U.S. local advertising market The Reader is poised to become what Starbucks is to coffee-- a market and cultural leader, reviving substance, story, and style in local media nationwide.

The Reader envisions a day when-- through its adversarial, investigative journalism reaching every home in America, free-- all Americans will have the opportunity to rise through the power of honest information.

Businesses of every size choose The Reader for reasons ranging from its environmentally responsible model, which helps each business save thousands of dollars, 40,000 gallons of water and reduce 4 tons of green house gasses (amongst 15 other benefits, see all of them at to its socially responsible editorial content which champions their interests.

The Reader provides its audience and advertisers digital and mobile channels of information. The Reader is available on mobile phones, online, and advertisers’ businesses are linked to The Reader’s digital channels.

We chose to become a B Corp to help build a community of like-minded businesses as well as to be able to benefit from the work B Lab has done in social, economic and environmental impact metrics, and applying these to our Company's existing impact metrics. We also firmly believe in the power of third-party evaluations and accountability that can help us stay true to what we have set out to achieve.

The Change We Seek®

The Reader seeks a media revolution. Why?

When they look closely at the dominant media, what's unmistakable is that it is not structured in a way that gives mankind the best chance to survive. In fact, dominant media's connectedness with the largest global businesses, including some which profit from war and weaponry, is perilously close.

It is a relationship that has shaped the thinking of millions of people to believe that man is incapable of renouncing violence— which is precisely the thinking Albert Einstein warned would lead to no other end than man’s demise.

The Reader is seizing a unique opportunity to grow because of a gap in the local advertising market as a result of the continuing decline of newspapers and directories, and the enduring demand for good quality storytelling and local advertising.

What makes us a better company?

B Impact Report

Certified since: 

June 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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