The Tartan Group

Integrated Marketing Communications

Victoria, British Columbia


About The Tartan Group

Founded in 2001, by Deirdre Campbell, Tartan is a global, integrated marketing and communications firm specializing in promoting sustainable businesses and tourism destinations in an effort to provide direct social and environmental benefits to communities around the world, through positive tourism development. Based out of Victoria and Vancouver, BC, Canada, with associates in New York, Seattle, and Miami, Tartan is no stranger to the tourism industry.

Tartan has worked in nearly 40 countries around the world including Canada, USA, Costa Rica, Nicaragua, Korea, Jordan, Belize, Spain, Chile, Australia, and Ecuador, and has long standing relationships as board members and volunteers with organizations like the Adventure Travel Trade Association, Global Sustainable Tourism Council, Travelers Against Plastic, Tourism Victoria, Sustainable Travel International, United Nations Environment Programme, International Women’s Forum and public broadcasting’s PBS- KCTS.

At Tartan we are passionate about encouraging and promoting sustainable tourism practices. We work with companies with a sustainability mandate and became a B Corp because we wanted to demonstrate that we have one too.

The Change We Seek®

Tartan’s goal is to constantly educate consumers about the value of tourism as a significant and positive economic driver, by helping tourism businesses, entrepreneurs, and destinations, market and promote their sustainable tourism experiences and best practices to global business partners and consumer markets.

What makes us a better company?

B Impact Report

Certified since: 

August 2016

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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