Tree Planet

Tree planting Game, Crowdfunding service for planting forest.

Seoul, Seoul

Korea (Republic of)

About Tree Planet

Tree Planet seeks impact by tackling two issues: Firstly, not enough trees are being planted to replace those lost every year, and secondly, the response of the stakeholder (civic society, corporations, NGOs and governments) is not coordinated. By proposing innovative win-win solutions so that all stakeholders enjoy added layers of incentives, Tree Planet purposes to combat climate change, desertification, donor fatigue and philanthropic inefficiencies.

Tree Planet’s business is comprised of the game business and the commerce business. The core of both businesses is to provide entertaining way of planting trees. The game business includes mobile applications and web games. Through the games, users nurture and cultivate virtual trees, which are then planted in an actual forest by the TreePlanet team. Within the games, there are certain in-game items that are required to nurture one's tree. These items display the logos of the companies that have sponsored this initiative to combat desertification, and the advertising fee is sent to NGOs who carry out the planting process. Thus, Tree Planet's service provides an innovative and greener way for corporations to communicate with consumers. Governments participate in this process by providing land. 

The commerce business offers local communities, corporations, governments and NGOs a channel to collaborate to save the planet. Currently, the products offered by Tree Planet are centered around the Star Forest project and other forests by corporate partners and citizen communities. The commerce business helps boosts the firm's visibility in the public eye by leveraging the awareness of celebrities and well-respected corporations.

Our mission cannot be accomplished without the support of our main partners and sponsors. To enhance our potential, we believe that networking with other companies seeking to make an impact would be of great help to us. 

The Change We Seek®

Tree Planet’s main mission is to create engaging means to plant the most trees in the world. Up to now, most efforts to plant trees were limited to campaigns which call out to people to help save the environment. However, Tree Planet offers an alternative way by inducing people to actively participate in planting trees. Making donations to NGOs or merely modifying daily habits to a greener action isn’t enough. To solve this, Tree Planet proposes a new solution to engage individuals that is both suitable for this generation and is highly effective in battling the mounting environmental problems around the world. Up until now, Tree Planet has planted more than 440,000 trees in 19 forests, located in 5 different countries. However, this is merely a small step for Tree Planet's mission to make Earth a greener planet. 

What makes us a better company?

B Impact Report

Certified since: 

October 2013

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Tree Planet Online

  • About Tree Planet Go »
  • Tree Planet on YouTube Go »
  • Tree Planet with Double A Go »
  • Red Dot Design Award Winner Go »
  • Star Forest Press Release Go »

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