Think Tank & Advisory

London, London

United Kingdom


About Volans

Volans is a think-tank and advisory firm that aims to stretch the thinking of our clients, partners and particularly leaders towards “Breakthrough”, that is, to look beyond incremental change and address systemic challenges at scale. It does this through:

  • Thought Leadership: delivering agenda-setting publications and keynotes
  • Strategic Conversations: catalyzing partnerships and learning experiences, both within companies and across our network of innovators
  • Implementation: developing the programs and processes that support organizational and culture change

Volans was founded in 2008 to help social innovators, entrepreneurs and investors to do more, better, faster – bridging their work into the mainstream worlds of business and finance. Co-founders included John Elkington (co-founder, former Chairman and now Non-Executive Director of SustainAbility), Pamela Hartigan (former Managing Director at the World Economic Forum and now Executive Director of the Skoll Centre for Social Entrepreneurship at the Said Business School, University of Oxford) and Geoff Lye (former Executive Chairman of SustainAbility).

Volans works with a wide range of clients including Allianz, Hewlett Packard, Atkins and Nestlé, and our relationships and partnerships span a wider spectrum of companies, social enterprises, foundations and networks including PPR, Generation Management Investment, The B Team, Recyclebank and the Tellus Mater Foundation. Volans has published 5 reports (the latest being Breakthrough: Business Leaders, Market Revolutions, launched in March 2013) and 2 books with a forthcoming book Tomorrow’s Bottom Line co-authored with former PUMA CEO Jochen Zeitz in press.

Our values at Volans correspond soundly with that of B Corporations. We strive to redefine the rules of business to enable a future that is fair and sustainable. We want to connect and work with the emerging community of B Corporations in Europe to drive this agenda ahead.

The Change We Seek®

With a series of societal pressure waves impacting our economies, alongside planetary boundaries that are under stress as we seek to provide for a world of 7-going-on-9 billion people, the role of business in tackling the world’s greatest environmental, social and governance challenges is increasingly critical.

We seek to shift mindsets and behaviours beyond incrementalism to system change, bearing in mind that the change-as-usual strategies such as traditional Corporate Social Responsibility, socially responsible investing and sustainability reporting implemented by companies are at risk of being diluted by wider business priorities. Breakthrough solutions that are future-ready, ambitious, fair and disruptive are required to change the market and political systems within which they operate.

What makes us a better company?

B Impact Report

Certified since: 

March 2013

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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