Wired Flare Inc.

Social Media, Online Communication, Internet Marketing and Training

Boutiliers Point, Nova Scotia



About Wired Flare

At its core, Wired Flare is a team of storytellers. They take an innovative and soulful approach to marketing, which delivers one-of-a-kind campaigns with significant results. What they do is about much more than helping their clients increase revenue. It is about getting to the heart of why their clients do what they do and then helping them achieve their end goals, which has a far greater impact than profit alone.

They have success in developing and implementing online marketing and social media campaigns for organizations worldwide. Experienced with start-up and established organizations, they develop solutions that engage audiences in meaningful and effective online communication in order to brand their clients as the best at what they do and affect positive change.

Having a positive impact in the lives of others and in the world around us is at the core of what we do and who we are. Being a Certified B Corporation celebrates this commitment and compels us continually to increase the ways in which we give back and serve our deeper purpose.

The Change We Seek®

Wired Flare lives and breathes in an online space where words are cheap and often meaningless. Their purpose is to inspire authentic, real, soulful communication that affects positive change with every like, favourite, retweet and post. Knowing that every word and every action generates an outcome, they are passionately driven to inspire outcomes that make an impact – a good one.

What they do is about much more than helping their clients increase their bottom lines. It’s about getting to the heart of why their clients do what they do and helping them achieve their end goals, knowing that it is the collective end goals that affect a greater impact on the world.

Beyond this, Wired Flare’s mission is to conduct business at the highest level of ethical standards. They are committed to creating a safe and healthy environment for their team and clients, to shrinking their carbon footprint, and to using their resources to have a positive impact on the planet and on the people who live there.

Their vision is to create a soulful, inspired and inspiring global organization that empowers their clients and others to make a positive difference in the world.

What makes us a better company?

B Impact Report

Certified since: 

February 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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