Yulu Public Relations Inc.

Yulu Public Relations: PR, Impact Relations, Social Impact Public Relations

Vancouver, British Columbia

Canada

Yulupr.com

About Yulu Public Relations Inc.

Yulu Public Relations is an award-winning PR and impact relations agency founded on the principle of sharing stories that matter. Its mission is to use PR as a force for good. Whether it's servicing technology, lifestyle, consumer goods or social enterprise clients, the firm's mandate is to champion socially innovative organizations that see beyond the bottom line and think beyond the status quo. The agency's clients are socially innovative, redefining entire industries with the fundamental idea that environmental and social responsibility aren’t just buzzwords, but the cornerstones of a truly holistic kind of success. A revolution is happening at the junction of creativity, commerce and social consciousness. Yulu isn’t watching it happen from the sidelines — together with its client partners, they're leading it.

We believe strongly in B Corp’s mission, vision and values. We’re here because we want to help socially conscious companies flourish by employing communications that create maximum impact for positive change.

The Change We Seek®

Yulu seeks is to grow a new thriving industry within PR, one that leads and inspires by example. Impact Relations is a discipline defined by authentic, resonant communications strategies that influence businesses to be better, perform better, communicate better, and lead better.

Through the power of impact storytelling and media, Yulu believes a positive shift in the way businesses operate is possible. Shining a spotlight on social innovation can empower, educate, and inspire businesses globally to achieve maximum impact and positive change. An evolution of PR, Impact Relations is founded on transparency. No spin. No fluff. Just authentic strategy, messaging and communication.

What makes us a better company?

B Impact Report

Certified since: 

June 2015
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

5
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

31
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

14
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

26
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

11
6
Overall B Score
87
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Miscellany: 

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