(AGR FOOD MARKETING) AGR BLAY S.L.
Valencia, Spain
December 2023
Advertising & market research
Service with Minor Environmental Footprint
Spain
Somos una consultora y agencia de marketing y publicidad especializada en negocio y marketing alimentario, con 40 años de trayectoria y una clara vocación de impacto. Ayudamos a marcas alimentarias y asociaciones de productores a competir en un mercado global. Nuestros servicios incluyen desde la consultoría estratégica, la creatividad, el marketing, la publicidad y los planes de medios a la internacionalización y la innovación. Queremos que los mejores alimentos para el mundo destaquen en el mercado por su valor diferencial y sean elegidos por los consumidores, para contribuir a crear un sistema alimentario justo, diverso y sostenible. We are a consulting firm, marketing and advertising agency specialized in business and food marketing, with 40 years of experience and a clear commitment to impact. We assist food brands and producer associations in competing in the global market. Our services range from strategic consulting, creativity, marketing, advertising, and media plans to internationalization and innovation. We aim to make the best foods for the world stand out in the market for their distinctive value and be chosen by consumers, contributing to creating a fair, diverse, and sustainable food system.
Overall B Impact Score
Governance 17.7
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 17.7
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 31.2
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 17.5
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 8.4
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 16.3
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.