BRAY ST. LTD
City of Westminster, United Kingdom
April 2025
Advertising & market research
Service with Minor Environmental Footprint
Australia,
United Kingdom
Bray St. is a global brand agency partnering with purpose-led technology companies to shape the brands—and the impact—of tomorrow. Fiercely independent and proudly diverse, Bray St. was built from the ground up to work differently. Operating through a global, decentralised network of strategic, digital, and creative talent, we move fast, think boldly, and collaborate seamlessly across borders and time zones. Before "remote-first" became a buzzword, Bray St. was already proving that agility, inclusivity, and world-class creativity aren’t just compatible—they’re powerful together. We’re fearless in our ideas and thoughtful in our strategy, creating brand ecosystems that are authentic, resonant, and built to last. From early-stage disruptors to established pioneers, we support purpose-driven, tech-enabled organisations at every stage of their journey. Our work spans brand, culture, experience, engagement, and growth—fusing storytelling, data, design, and DEI principles to unlock real and lasting value. Our clients are change-makers, thought-leaders, and innovators working to make a better world. We’re proud to share their vision—and to push it further. Rooted in equality, creativity, and a relentless commitment to challenge the norm, Bray St. turns values into action.
Overall B Impact Score
Governance 13.9
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 33.3
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 27.0
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 5.8
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 14.7
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.