Magic Foundry Limited (trading as Ooni)
Scotland, United Kingdom
Machinery & equipment
Founded in 2012 by Kristian Tapaninaho and Darina Garland, Ooni was created out of a passion for pizza and the planet. Ooni revolutionised the landscape and created a new product category when they launched the world’s first portable pizza oven. Ooni’s purpose is to bring people together and create joy through shared food experiences, centred around the use of their innovative product range. Their vision is to help people around the world make pizza at home in a way that has a positive impact on the planet and its people. Ooni is a values-led organisation driven by passion, innovation, kindness, rigour and ambition; all of which are embedded into every aspect of the company’s activities. In 2022, Ooni began the journey to become a regenerative business - giving back more to society and the planet than they take from it, whilst still striving to be as innovative and pizza-obsessed as ever.
Overall B Impact Score
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Previous Overall B Impact Scores
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