Rubicon Global

Technology platform for sustainable waste and recycling solutions

Atlanta, Georgia

United States

About Rubicon Global

Rubicon Global is the world’s leading provider of sustainable, cloud-based waste and recycling solutions. Through our innovative platform, companies can reduce operating expenses, divert waste from landfills, track key metrics and work towards long-term sustainability goals. Rubicon Global is disrupting an industry with misaligned incentives and empowering independent haulers and recyclers to grow their businesses. As a Certified B Corporation, Rubicon Global believes business is the most powerful way to create social and environmental change.

A Certified B Corporation since 2012, Rubicon Global was an early advocate of using business as a force for good. Our B Corp Certification demonstrates our commitment to empowering small businesses, driving positive environmental change, and improving the lives of our employees and community at large.

The B Corp mission aligns directly with our goal to promote a future with zero waste. We believe that the waste and recycling industry is ripe with opportunities to divert more waste from landfills and make it easier and more cost-effective for businesses to recycle. We constantly seek ways to improve our company's internal sustainability performance and reduce the impact that waste has on our planet.

The Change We Seek®

Rubicon Global seeks to fundamentally change the waste industry paradigm from asset-based landfill businesses to a technology-enabled system, which aligns sustainability best practices and consumer demand. With its cloud-based technology, Rubicon Global uses scale and market-based solutions to empower small businesses and provide greater access to sustainable waste and recycling services for businesses of all sizes. Rubicon Global envisions a time when the goal of zero waste is no longer a vague concept, but an attainable goal.

What makes us a better company?

B Impact Report

Certified since: 

April 2012

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Governance: 50-99% of full-time managers have social or environmental mission-related responsibilities or expectations outlined in their job descriptions; Consistently incorporates social and environmental impact into decision-making; Corporate mission statement includes a commitment to social impact and environmental stewardship; Board reviews key performance indicators (KPIs) on our social and environmental performance

Workers: Pays 100% of individual premiums for its healthcare plan; Sponsors fitness sessions to support employee health and wellness; Offers flex-time work schedules, telecommuting options, and sabbatical opportunities for career development

Community: >25% growth in worker base in the last 12 months; Allows workers and customers to select nonprofits for charitable giving; Established and funded a formal corporate citizenship program called RuBicontributors that focuses on volunteering, employee engagement and office sustainability; Works to pass laws recognizing public benefit corporations; Has written policy that prefers local vendors and suppliers

Environment: >80% of company facilities satisfy accredited green building programs; >75% of printed materials use recycled paper content; Sets objectives and targets for environmental aspects of our operations and works with landlord to improve energy and water efficiency and waste reduction; Uses ENERGY STAR appliances and after-hour timers; Tracks Scope 2 carbon emissions



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