About Atayne

Atayne makes high performing outdoor and athletic apparel for activities such as running, cycling, and cross-country skiing. However, they do things much differently than others in the industry. Not only does Atayne make products with exceptional performance, they make them in a way that is safe for people and the planet. They call it Performance with a Point of View.

"I'm just writing a story that I want to read." -Jean M. Auel

We became a B Corp because we didn't like the story that was being written by most of the business community. It was an easy decision to join the movement to write a new one.

From a performance standpoint, their products are second to none. Atayne have been selected as the performance apparel provider by some great events and organizations such as: The Dempsey Challenge, Freedom’s Run, the Vermont 100, and the Army National Guard Running Team.

However, Atayne is not just a company outfitting athletes with exceptional performance apparel. They were born to fulfill the needs of a growing segment of athletes and events that want to align with products and brands that share their environmental and social values. So not only do they deliver performance, they offer a healthy Point of View. Some of theur key differentiators include:

• All Atayne products (not just a few) are made using 100% recycled or organic fabrics

• All the materials Atayne uses are third party verified for human safety

• All manufacturing is done, fiber to finish, in the USA

The Change We Seek®

Atayne was launched in May 2007 to inspire positive environmental and social change through the power of active lifestyles. Their first step in this mission is athletic gear made from trash. Why trash? It's better for people, better for the planet, and better for performance. That's our point of view.

• While their primary business is making athletic and outdoor gear from recycled materials, their passion and purpose is to inspire positive environmental and social change. Atayne organizes trash runs at races, consults with events on how to reduce their impact on the environment, and manufactures their products in North America.

• Atayne is developing an innovative product take back program that rewards people for submitting fully used athletic gear to be reused or recycled. Instead of immediately recycling these into new material, which is the model of most takeback programs, Atayne will look to use the materials in their existing state to create new products. Remember the 3Rs – first you Reduce, then you Reuse, and finally you Recycle.

Atayne

• Industry: Apparel & Footwear
• Product/Services: Performance and Lifestyle Apparel
• Location: Brunswick, ME
• Ownership: Private
• http://www.atayne.com