Welcome to the B the Change Campaign!
Thank you, thank you! You are B-ing the Change, and together, we are creating a better way to do business.
Today, the community of over 900 B Corps from 29 countries is launching the B the Change campaign: a global movement to celebrate and reward people using business as for good, aka YOU!
Throughout the coming year—and hopefully years to come—B Corps and their 60 million friends will be celebrating all the ways people are using business as a force for good: from sustainable production lines and engaged employees to thoughtful consumers and community engagement.
Several B Corps like Cabot Creamery, Dogeared, and Greyston Bakery have even developed special edition products with B the Change-enhanced packaging. These will will be sold online and at retailers including Whole Foods, Target, and Barnes & Noble.
Want to get even more involved? You can! Visit BtheChange.com to join the B the Change team and be recognized and rewarded for creating a better world. Sign up and be counted as part of the movement to use business as a force for good! Be sure to also read the stories of inspirational changemakers in our community, access tools to increase your impact at work, and even invite your favorite companies to join the campaign.
You’re already changing the world; we want to help make it easier. BtheChange.com is a one-stop resource for everyone who wants to see business go beyond “business as usual.”
We’re inspired to see nearly 1000 companies speaking out with one, unified voice, all in an effort to celebrate and reward people using business as a force for good. Through this campaign, we hope more people will learn about a better way to do business and be invited to join a global movement to redefine success in business.
By working together, we can show that change isn’t just coming; it’s already here. If you believe that business can be—should be—a force for good, then we hope you’ll join us at BtheChange.com.
Here are three easy things you can do today to B the Change:
1. Share this cool video about B Corporations with your family, friends, and followers and invite them to check out BtheChange.com and join the movement of people using business as a force for good.
2. Join the movement yourself at BtheChange.com and be entered to win B Corp products (like Patagonia gift cards, Numi tea, or a care package of snacks).
3. Do something at bthechange.com/dosomething.