Alima Cosmetics, Inc.


Portland, Oregon

United States

About Alima Pure

Alima Pure™ makes mineral makeup using only the purest cosmetic-grade mineral pigments. Mineral makeup is composed of finely powdered, lab-purified mineral pigments, and nothing more. There are no additives, fillers or fragrances that can irritate your skin or clog your pores. In fact, the pigments they use are actually beneficial to your skin, offering sun protection and anti-inflammatory properties. So you look your best and your skin can breathe.

Alima Pure handcrafts their mineral makeup using only the purest ingredients available, so their products wear beautifully and comfortably - pure, simple and without compromise. With a comprehensive line of more than 250 products, Alima Pure cosmetics are perfect for women of all skin types and ethnicities. Their goal is to create gorgeous, safe cosmetics so they can help women around the world look and feel beautiful, naturally.

The B Corporation principle "That all business ought to be conducted as if people and place mattered" is entirely aligned with the founding philosophy of Alima Pure and we couldn't have said it better ourselves. We're humbled to stand in the company of other B Corporations as a testament that it's possible to be successful while maintaining environmental and social commitments.

The Change We Seek®

At Alima Pure, they think beauty is more than skin-deep, which is why their cosmetics are all-natural. So, you can look and feel beautiful with makeup that is gentle on your skin and easy on the planet.

They started out making mineral makeup because they care so deeply about women’s health and the planet. This is why earning the highly prestigious BDIH “Certified Natural Cosmetics” seal of approval is so important. They are only the second American cosmetics company to earn certification. To be BDIH-certified goes beyond merely producing all-natural cosmetics; it means that their manufacturing process is socially and environmentally responsible.

In an effort to reduce waste, they reward their customers for returning their used jars to them. They can recycle (but not reuse) them. Customers who send them their empty Alima Pure cosmetics jars receive a free eyeshadow of their choice in return.

At Alima Pure™, they never test their products on animals, and neither do their suppliers. The truth is, there’s no need, because they use pure cosmetic-grade mineral pigments that are safe and gentle.

Giving back is as important to their view of business as making all-natural mineral makeup. Alima Pure is a proud member of the Campaign for Safe Cosmetics. They also support Rachel’s Friends, an organization dedicated to reducing exposure to environmental carcinogens, the Global Fund for Women, an organization that works in partnership with women’s rights organizations in 166 countries, and they donate a portion of their profits to ‘green’ organizations through 1% for the Planet.

What makes us a better company?

B Impact Report

Certified since: 

December 2008

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Environment:  >50% of energy used is from renewable sources; >50% of carbon inventory is offset through certified carbon credits; performance in top 10% of industry for reduction of toxic materials and packaging

Community: Women-owned business; >50% ownership in same community as 2/3 of workforce; Donates 1% of revenues to environmental causes; Jar take-back program rewards recycling

Consumers: 100% of products are natural and non-toxic; Holds BDIH natural cosmetics certification; Most products are listed as "low hazards" on the Environmental Working Group Skin Deep database

2014 Best for the World Environment Honoree


Social Media


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