About Alima Pure

Alima Pure™ makes mineral makeup using only the purest cosmetic-grade mineral pigments. Mineral makeup is composed of finely powdered, lab-purified mineral pigments, and nothing more. There are no additives, fillers or fragrances that can irritate your skin or clog your pores. In fact, the pigments they use are actually beneficial to your skin, offering sun protection and anti-inflammatory properties. So you look your best and your skin can breathe.

The B Corporation principle "That all business ought to be conducted as if people and place mattered" is entirely aligned with the founding philosophy of Alima Pure and we couldn't have said it better ourselves. We're humbled to stand in the company of other B Corporations as a testament that it's possible to be successful while maintaining environmental and social commitments.

Alima Pure handcrafts their mineral makeup using only the purest ingredients available, so their products wear beautifully and comfortably - pure, simple and without compromise. With a comprehensive line of more than 250 products, Alima Pure cosmetics are perfect for women of all skin types and ethnicities. Their goal is to create gorgeous, safe cosmetics so they can help women around the world look and feel beautiful, naturally.

The Change We Seek®

At Alima Pure, they think beauty is more than skin-deep, which is why their cosmetics are all-natural. So, you can look and feel beautiful with makeup that is gentle on your skin and easy on the planet.

• They started out making mineral makeup because they care so deeply about women’s health and the planet. This is why earning the highly prestigious BDIH “Certified Natural Cosmetics” seal of approval is so important. They are only the second American cosmetics company to earn certification. To be BDIH-certified goes beyond merely producing all-natural cosmetics; it means that their manufacturing process is socially and environmentally responsible.

• In an effort to reduce waste, they reward their customers for returning their used jars to them. They can recycle (but not reuse) them. Customers who send them their empty Alima Pure cosmetics jars receive a free eyeshadow of their choice in return.

• At Alima Pure™, they never test their products on animals, and neither do their suppliers. The truth is, there’s no need, because they use pure cosmetic-grade mineral pigments that are safe and gentle.

• Giving back is as important to their view of business as making all-natural mineral makeup. Alima Pure is a proud member of the Campaign for Safe Cosmetics. They also support Rachel’s Friends, an organization dedicated to reducing exposure to environmental carcinogens, the Global Fund for Women, an organization that works in partnership with women’s rights organizations in 166 countries, and they donate a portion of their profits to ‘green’ organizations through 1% for the Planet.