Assurity Life Insurance Company

Disability income, critical illness, life, accident and speciality insurance

Lincoln, Nebraska

United States

About Assurity Life Insurance Company

Located in Lincoln, Neb., Assurity Life Insurance Company has a heritage of more than 125 years in the insurance industry. With $2.46 billion in assets, and an A- (Excellent) rating by A.M. Best Company, (the industry’s leading independent evaluator), Assurity offers a broad portfolio of individual disability income, critical illness and life insurance plans and annuities, plus a full line of voluntary worksite products.

Focused on serving Middle America, Assurity specializes in innovative financial protection solutions for individuals, families and businesses. These solutions are provided through their nationwide network of brokers, and have earned customers’ confidence and trust for generations.

Assurity offers a proven product portfolio and exceptional service levels, making it easy for producers and policyholders to do business with the company. By offering customer-oriented, experienced sales and marketing support, dedicated home office associates and more, Assurity provides superior value through lasting relationships, financial strength, and innovation in products and services. They proudly stand by their mission of helping people through difficult times.

Assurity believes we are about more than just making money. We have a commitment to our customers, associates, the environment and the broader community. We are joining a growing global movement for using business as a force for good.

The Change We Seek®

Assurity's mission is about helping people through difficult times. They believe their protection-based products will provide financial solutions. They have a great place to work and great work to do.

What makes us a better company?

B Impact Report

Certified since: 

December 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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