Atayne, LLC

Performance and Lifestyle Apparel

Brunswick, Maine

United States

About Atayne

Atayne makes high performing outdoor and athletic apparel for activities such as running, cycling, and cross-country skiing. However, they do things much differently than others in the industry. Not only does Atayne make products with exceptional performance, they make them in a way that is safe for people and the planet. They call it Performance with a Point of View.

From a performance standpoint, their products are second to none. Atayne have been selected as the performance apparel provider by some great events and organizations such as: The Dempsey Challenge, Freedom’s Run, the Vermont 100, and the Army National Guard Running Team.

However, Atayne is not just a company outfitting athletes with exceptional performance apparel. They were born to fulfill the needs of a growing segment of athletes and events that want to align with products and brands that share their environmental and social values. So not only do they deliver performance, they offer a healthy Point of View. Some of their key differentiators include:

• All Atayne products (not just a few) are made using 100% recycled or organic fabrics

• All the materials Atayne uses are third party verified for human safety

• All manufacturing is done, fiber to finish, in the USA

"I'm just writing a story that I want to read." -Jean M. Auel

We became a B Corp because we didn't like the story that was being written by most of the business community. It was an easy decision to join the movement to write a new one.

The Change We Seek®

Atayne was launched in May 2007 to inspire positive environmental and social change through the power of active lifestyles. Their first step in this mission is athletic gear made from trash. Why trash? It's better for people, better for the planet, and better for performance. That's our point of view.

• While their primary business is making athletic and outdoor gear from recycled materials, their passion and purpose is to inspire positive environmental and social change. Atayne organizes trash runs at races, consults with events on how to reduce their impact on the environment, and manufactures their products in North America.

• Atayne is developing an innovative product take back program that rewards people for submitting fully used athletic gear to be reused or recycled. Instead of immediately recycling these into new material, which is the model of most takeback programs, Atayne will look to use the materials in their existing state to create new products. Remember the 3Rs – first you Reduce, then you Reuse, and finally you Recycle.

What makes us a better company?

B Impact Report

Certified since: 

March 2009

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Environment: Uses >50% recycled office supplies; Engages with customers to preserve environment through garment take-back recycling program; >25% energy used is from renewable sources

Community: >10% of net profits given to charitable organizations; Started Trash Runners, which partners with races to pick up trash; Contributes to nearby college's environmental efforts

Consumers: All performance and lifestyle apparel is made from 100% recycled materials and promotes a healthy lifestyle

2014 Best for the World Overall Honoree

2014 Best for the World Environment Honoree



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