Barrett and Welsh Inc

Advertising, multicultural advertising, marketing, branding

TORONTO, Ontario

Canada

www.barrettandwelsh.com

About Barrett and Welsh Inc

Barrett and Welsh is a Toronto-based idea consultancy that produces extremely creative, channel-agnostic, idea-centric work for a variety of clients in mass and multicultural markets across North America. (Whew!) The agency has produced award winning ideas that change behaviour, for government and packaged goods, for cars, beer, financial services, for sustainable development and transit (they may be the world leader in this category).

We are driven to create unforgettable, unexpected, long lived ideas that in turn create social and behavioural change, inclusion, acceptance and progress. We want to make ourselves invaluable by embracing the future without fear to produce targeted, differentiating branding and communications of lasting value for the community that we, our clients and consumers all belong to.

The Change We Seek®

Barrett and Welsh is not in the advertising business but in the moving business. Barrett and Welsh moves people. To act and react. To respond and remember. To respect and represent. To change themselves or others, or to hold firm for the principles that serve their shared humanity best.

What makes us a better company?

B Impact Report

Certified since: 

June 2016
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

11
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

32
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

4
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

32
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

12
6
Overall B Score
92
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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