BBMG

Branding and Integrated Marketing

Brooklyn, New York

United States

bbmg.com

About BBMG

An award-winning branding and marketing firm recently featured in the book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, BBMG harnesses the power of branding to help socially responsible clients stand out, build relationships, win loyalty and inspire action.

B Corporation sits at the crossroads of social purpose and financial promise. It is timely, relevant, and poised to change the way the world does business, and what business can do for the world.

BBMG is a team of veteran marketers dedicated to big ideas, fresh insights, and measurable results. They live for connecting conscious consumers to forward-thinking brands in uncompromising and unexpected ways. They know what it means to capture a brand’s essence.

BBMG

The Change We Seek™

At BBMG, they believe that when they align their values with thier actions, great things can happen. That's why their approach to branding revolves around a simple, powerful idea: Who you are is what you do. Their mission is to help clients create authentic moments that shape attitudes, change behaviors, and improve the world while improving the bottom line.

• They specialize in designing empowering experiences that help their clients stand out, build relationships, win loyalty and inspire action. And they are at the forefront of integrating branding with sustainability and social purpose to help organizations embrace innovation and drive culture change. In everything they do, they’re committed to promoting a sustainable society, doing good and living well, and turning their imaginations into action.

• Their annual BBMG Conscious Consumer Report combines field observations with a national survey of 2,000 U.S. consumers to examine the social issues, product attributes and corporate practices that are shaping consumer attitudes and behaviors. BBMG uses the insights to refine existing branding programs and develop new ones that grow the bottom line while doing good.

• At BBMG, we are pioneering a new methodology for creating, launching and maintaining innovative brands today. In their view, successful brands deliver on what they call the Triple Value Proposition™, seamlessly integrating practical, social/environmental and tribal benefits. Their approach provides a clear framework and actionable roadmap for authentically communicating your brand story and building mutual, honest and transparent relationships with your key audiences.

BBMG

What makes us a better company?

B Impact Report

Certified since: 

May 2007
Summary:

Company Score

Median Score*

Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

15
10
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

29
22
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

7
32
Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

8
9
Overall B Score
82
80

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports »

Company Highlights: 

Consumers: More than 75% of clients are sustainable businesses and non-profits

Environment: Sustainable designed studio uses relcaimed wood and efficient lighting; >25% of office supplies from recycled materials; >50% of carbon inventory reduced through purchase of certified carbon credits

Employees: All employees paid living wage; 'Inspiration accounts' allow employees to pursue personal passions; Part-time employees qualify for full-time healthcare benefits

Community: Employees offered paid time off to volunteer 

Miscellany: 

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