Brand and Innovation Consultancy

Brooklyn, New York

United States

About BBMG

Founded in 2003, New York-based BBMG is a globally recognized brand innovation firm dedicated to creating disruptive business solutions and delightful brand experiences that help clients drive revenue and positive social impact. By integrating branding with sustainability expertise and innovation strategies, BBMG helps organizations identify growth opportunities, forge new markets, create new brands and drive real culture change. Recent clients include Adidas, eBay, Eileen Fisher, Johnson & Johnson, L’Oréal Paris, MillerCoors, PepsiCo and Target. For more background and a copy of the firm’s latest research report, Rethinking Consumption: Consumers and the Future of Sustainability, please visit

"B Corporation sits at the crossroads of social purpose and financial promise. It is timely, relevant, and poised to change the way the world does business, and what business can do for the world." 

The Change We Seek™

BBMG is pioneering a new methodology for creating, launching and maintaining enduring brands. Every decision in the lifecycle of a product or service—from design to development to delivery to impact—is a brand decision.That’s why their approach is designed to integrate innovation, sustainability strategy, product development and brand marketing. In BBMG's view, 21st century brands deliver on what they call the Triple Value Proposition™, seamlessly integrating practical benefits (price, performance, convenience), societal benefits (positive impacts on the environment and society) and tribal benefits (belonging to a larger community that shares my values) into a consistent brand message, image and experience.  

BBMG's approach is not only more holistic than conventional brand strategies, it provides a clear framework and actionable roadmap for authentically communicating your brand story and building mutual, honest and transparent relationships with your key audiences.

BBMG finds white space. They find new ways to drive shared value. They create new brand strategies, new concepts, new platforms and actionable roadmaps. They also design and host cross-functional innovation workshops (a lot of them), plus they do bespoke consumer insights, highly customized data mining and consumer segmentation analysis.

Since 2007, BBMG's highly acclaimed national studies and ethnographies have painted a clear picture of Aspirational Consumers, a powerful and fast-growing consumer segment representing more than 2 billion people worldwide. Our latest report, Rethinking Consumption: Consumers and the Future of Sustainability (updated September 2013), explores the needs, attitudes and behaviors of 21,500 consumers across 21 international markets and reveals key sustainability purchase drivers and barriers across multiple categories, including beauty/personal care, food/beverage and home/household.

Thirty-six percent of United States citizens are considered Aspirational Consumers, defined less by demographics than by shared values. Early adopters and “box turners” increasingly concerned with products’ impact on the planet and its people, these savvy shoppers are twice as likely to try new things, share their opinions online and reward (or punish) brands based on corporate practices. Even during the recession, 25 percent are willing to pay more for sustainable products. At the same time, they’re re-evaluating purchasing priorities, often opting for DIY projects and choosing to enjoy experiences instead of new commodities.


What makes us a better company?

B Impact Report

Certified since: 

May 2007

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports »

Company Highlights: 

Consumers: More than 75% of clients are sustainable businesses and non-profits

Environment: Sustainable designed studio uses relcaimed wood and efficient lighting; >25% of office supplies from recycled materials

Employees: All employees paid living wage; 'Inspiration accounts' allow employees to pursue personal passions

Community: Employees offered paid time off to volunteer 



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