Cambridge Naturals

Organic Stuff

Cambridge, Massachusetts

United States

About Cambridge Naturals

Cambridge Naturals is a family-owned and operated community health store, founded in 1974 by Michael Kanter and Elizabeth Stagl. The business’ mission is to provide the best choices in nutritional supplements for health and wellness, clean body care products and organic foods. Cambridge Naturals is committed to sourcing products locally, organically, and ethically via fair trade and direct trade channels, and to donating a portion of profits to social and environmental organizations that impact their local community. Cambridge Naturals offers a wide assortment of high quality vitamins, herbs, body care, books and yoga supplies, along with a curated selection of organic, fairly traded, local and unique groceries, just for you!

For 40 years, it has been our mission to operate a successful business model that inherently supports all of our stakeholders: our customers, employees, local community, suppliers, and the planet. By becoming a B Corporation, we can take pride in sharing that story with our stakeholders, as well as continuing to improve the way we operate and ethically grow our business — especially as we transition into the second generation of family ownership.

The Change We Seek®

Cambridge Naturals envisions a world in which thousands of local, independent businesses foster thriving, resilient communities everywhere.

Our Core Values

1. Seek out and research the finest natural health products available for our customers and ourselves.

2. Engage with companies that are making great products locally.

3. Be a very active part of the global movement that seeks to continue building strong local economies in pursuit of a more fair, equitable and kinder world.

4. Treat our staff, customers, vendors, delivery people and all other stakeholders with dignity, respect and appreciation.

5. Be an active part of the community we serve, including supporting many deserving non-profits.

6. Promote the values of doing business ethically with strategies to grow the business in thoughtful and principled ways.

7. Earn an honest profit, pay honest wages based on our success individually and collectively.

8. Work hard, have fun and encourage laughter.

What makes us a better company?

B Impact Report

Certified since: 

September 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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