Channel Islands Outfitters

Outdoor Education & Recreation

Santa Barbara, California

United States


About Channel Islands Outfitters

Channel Islands Outfitters has been in the business of outfitting people for paddle sports and backcountry adventures since 1993. CIO’s business model is to have equipment on location and ready to use. The company strives to provide a “Wow” experience every time and has over 200 years of experience on staff.

In 2010 CIO launched the Adventure Co-Op offering convenient and affordable access to kayaks, stand-up paddleboards, and surfboards every day of the week. This fitness center idea blossomed quickly with over 2,000 members in the first 2 years.

CIO is committed to saving the oceans at it’s retail store by having a floor stocked with over 80% “Ocean Friendly Merchandise”. From organic cotton shirts, to recycled flip-flops and boards shorts, CIO’s retail concept is designed around doing no harm.

We are ocean lovers. The ocean is our office, our playground, and our sanctuary. We want to be a leader in the movement to save the oceans; not because it sounds good... but because we cannot in good conscience just stand by watch any more.

The Change We Seek ®

Channel Islands Outfitters believes that consumers are uniquely positioned to have a serious impact on corporate policy and business decisions worldwide. If consumers align purchasing with ethics, it’s possible to motivate positive change.

The Earth is 70% ocean, and the oceans are the least respected place on Earth. If the largest ecosystem on Earth is polluted and destroyed for much longer, every other living thing on Earth will be negatively impacted. The Oceans are a beautiful place that every human must understand to appreciate, and through appreciation comes protection and preservation.


What makes us a better company?

B Impact Report

Certified since: 

July 2013

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

    Preference given to local, fair trade suppliers; Suppliers evaluated on an annual basis for specific environmental and social criteria; >20% of Board of Directors come from underrepresented populations

    Holds stated objectives and targets for environmental aspects of the organization's operations; Office-wide recycling and recovery program; >75% of company's printed materials use recycled paper content or FSC certified paper

    Hourly living wage paid to all workers; >50% of workers hold equity in the company; >80% of workers indicate that they are 'satisfied' in the work environment on yearly employee satisfaction assessment



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