Council Fire LLC

Sustainability Consulting

Annapolis, Maryland

United States

About Council Fire

Council Fire is a world-class management consulting firm working with clients to "operationalize" sustainability and harness the power of information to drive competitive advantage and success in both the public and private sectors. They counsel leading United States and international organizations in the mechanics of transitioning to sustainable operations in order to "redefine profit" in their endeavors and to accomplish economic growth, while simultaneously creating environmental and social value. Their principals have been engaged in providing sustainability-related counseling for over ten years, making them one of the first providers of such services in the United States. Their unique and innovative programs have been recognized with national and international awards and acclaim.

Their world-leading clients include private entities (China Light and Power, AES, NRG/Bluewater Wind, and other multinational corporations), non-profits (World Wildlife Fund, Environmental Defense Fund, Marine Stewardship Council, and Wildlife Habitat Council), governmental entities (U.S. Army, U.S. Environmental Protection Agency, National Oceanic and Atmospheric Administration, and Maryland Port Administration), and philanthropic organizations (Walton Family Foundation and Keith Campbell Foundation, among many others).

We became a B Corp to simultaneously lead by example and join an ever-expanding community of like-minded organizations who recognize the necessity of being the change that they seek. Sustainability is our mantra, our ethos and our identity, and we come to work every day knowing that we are advancing communities, economies and environments toward that end.


The Change We Seek®

"Profit Redefined." This simple phrase captures the broad vision of Council Fire and summarizes their mission of helping organizations "operationalize" sustainability and harness the power of information to drive competitive advantage and success and, in doing so, "redefine" what it means to "profit."

Yes, they certainly assist their clients in their pursuit of financial profit, however, critical new types of profits have emerged: profits that can be measured in healthy ecosystems and thriving communities, and that strike a balance between cash flow and clean air, return on investment and revitalized neighborhoods, and margins and magnanimous acts. It is within these acts of redefinition that Council Fire thrives. Their team is committed to help clients in this pursuit by understanding their needs and those of their constituents, to perform these services around the world with unparalleled quality, and to constantly innovate and lead in the pursuit of sustainable success.

What makes us a better company?

B Impact Report

Certified since: 

December 2010

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

    >30% of Board of Directors from underrepresented populations; >30% of significant suppliers owned by ethnic minorities; Company has written policy giving preference to women or minority-owned suppliers; Partnerships with service organizations and charities

    Office wide recovery and recycling program; Provides worker incentives to carpool and use public transportation; Implements energy conservation and efficiency methods through equipment, lighting, HVAC, and plumbing
    Healthcare benefits offered to all full time employees; >80% insurance premiums within coverage for both individuals and families; All employees receive a living wage


2014 Best for the World Overall Honoree