Flip Labs

Systems Change Consulting

Seattle, Washington

United States


About Flip Labs

Flip Labs is a leader in new models for systems change. They build strategic, collective impact. Their lens is optimistic; their strength is a powerful combination of analytics and empathetic design.

Flip Labs' clients, whether they are investors, philanthropists or enterprises, are looking to understand complex systems and to ignite change within them. Flip Labs provides them with a diverse suite of highly customizable services that can work independently or in concert. They help their clients re-frame challenges, discover new opportunities, and develop investable business ecosystems that work together to drive change.

Becoming a B Corp is walking the talk, living the values we say we revere. We want to do more than simply say we believe in elevating people and planet as well as profit. We want to be held accountable to that belief. Being a B Corp gives us a way to do that.

The Change We Seek®

Flip Labs helps clients find better pathways to results. They are experts at navigating complex systemic problems, whether those represent new market opportunities, or the possibility of unwinding social or environmental challenges. They believe in matching complexity with nuanced approaches that leverage collective impact and wisdom. Where most other organizations see a silver bullet, they see an ecosystem. And they believe the core building blocks of change are people and action, not theory.

What makes us a better company?

B Impact Report

Certified since: 

January 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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