Genuine Health

Nutritional Supplements

Toronto, Ontario


About Genuine Health

As pioneers in the industry, Genuine Health has been committed to quality and consciousness in every step of creating the highest quality natural supplements that promote health, beauty and performance from the beginning.  Starting with revolutionary formulations based on research proven ingredients, they design innovative products to deliver only the best in efficacy and safety.

But it is about more than just the products! They've worked hard to build their vision into a brand synonymous not only with physical and mental well-being, but also with social and environmental awareness and action, by promoting earth-friendly choices and weaving social responsibility into the fabric of the brand and all that they do!

What lies in the heart of Genuine Health is the belief that if people can achieve their optimum health, they can do well for both themselves and for others.  By living our lives to our maximum potential – we have the potential to positively affect the world.

We have validated our hard work and vision in our achievement of being the first Natural Supplement Company to receive certification as a B Corporation.  As a B Corp, we embrace committing to continuous high standards and transparency in operations, actions and impacts, as well as the opportunity to inspire and encourage other businesses towards a vision of standardized social and ecological accountability.

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The Change We Seek™

B-ing the change is about B-ing bold in action, allocation and awareness!

Genuine Health has always believed strongly in building a company that operates with a 360° point of view: one that provides people with the highest quality nutritional supplements, but also a company that gives the environment one less footprint, and gives to others in need – through charitable organizations and direct community action. Their founder Stewart Brown’s vision to “leave the planet better than coming in” has woven a spirit of generosity and instigating positive change into the company’s essence which permeates throughout the company.

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What makes us a better company?

B Impact Report

Certified since: 

December 2012

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Workers: Covers >80% paid health insurance premiums for individuals and their families; Offers numerous additional benefits (dental insurance, short/long term disability, life insurance, free/discounted products, domestic partner benefits, health & wellness program); Offers flex-time and telecommuting

Community: Visits all significant suppliers; Gives preference to local/sustainable suppliers; >40% of management is from underrepresented populations; Offers support to more than 15 charitable organizations

Environment: Has composting as well as office-wide recycling program for paper, plastic, cardboard, glass & metal; Gives workers reusable mugs to cut out disposable coffee cups; Uses 100% renewable energy at corporate facilities